Apple is experimenting with iPhone marketing strategies it rarely uses – such as discount promotions via generous device buyback terms – to help goose sales of its flagship product.
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Apple CEO Tim Cook said hate speech has “no place” on the company’s platforms as he accepted an award from a campaign group fighting anti-Semitism.
Chinese firm Xiaomi has overtaken Apple to become the largest wearables manufacturer in the world, according to new figures.
Apple plans to hold off until at least 2020 before offering an iPhone that can connect to the next generation of high-speed phone services coming next year, according to people familiar with its plans.
The iPhone XR has been positioned as the “iPhone of the people” — the device that offers all the key trimmings of today’s best phones but at a more affordable price. But the XR is an interesting mix of contradictions.
Amazon’s Alexa voice-powered assistant is preparing to gain another high profile music service in the form of Apple Music.
The iPad has never undergone as dramatic a transformation as it has for the new iPad Pro, which completely rethinks not only the tablet’s form factor but how users interact with it on most levels.
IBM CEO Ginni Rometty has joined a growing chorus of tech executives lambasting Web platforms like Google and Facebook over their collection of user data and urged regulation of them.
Apple is poised for another setback after US President Donald Trump suggested that 10% tariffs could be placed on mobile phones, like the iPhone, and laptops made in China.
Apple gave up its crown as the world’s most valuable publicly traded company, at least for a few minutes on Monday.