Cell C is shaking up its approach to marketing and advertising. Comedian Trevor Noah, who had become synonymous with the brand, is out. In is a more “experiential and testimonial-style” approach to capturing market share. Cell C, which has just over 10% of the mobile market in SA, has released a new
Earlier this week, Blue Label Telecoms, the largest distributor of prepaid vouchers airtime in SA, revealed that 8ta accounts for well under 1% of its airtime revenues. Vodacom, MTN and Cell C contribute 53%, 34% and 10% respectively. There was little doubt 8ta, which was launched in 2010 after Telkom disposed of
Consumers can now purchase applications in the Samsung Apps Store for Android using premium SMS rather than a credit card. The company hopes this will encourage users without credit cards, or those reluctant to use one for application purchases, to use the store. “Until now, the only way to purchase from
JSE-listed telecommunications distribution specialist Blue Label Telecoms generated R795m in cash from operating activities in the six months to 30 November 2011, helping push accumulated cash resources on its balance sheet to R2,3bn and giving the company a war chest for its offshore expansion plans
BT Group (formerly British Telecom) is expanding its presence in sub-Saharan Africa, including in SA, doubling the number of people it employs across the Middle East and Africa and investing in fibre-optic telecommunications infrastructure, the company said on Tuesday
Altech CEO Craig Venter has taken umbrage at a report in the Sunday Times that questioned his leadership style and that implied it may be time for him to step down from the JSE-listed technology group. The article, published in the Business Times section of the newspaper on 29 January, said
Qatar has made an offer to buy Saudi Oger’s 55% stake in Oger Telecom, Cell C’s parent company, according to a report on wire service Reuters, which quotes unnamed sources reportedly familiar with the matter. The deal, if it happens, will give Qatar control of Turkey’s Turk Telecom and Cell C. Saudi Oger is controlled by the family
Simon Camerer, the man who “appointed” comedian Trevor Noah as Cell C’s CEO (“chief experience officer”) and who led the makeover of the cellular operator’s brand, is set to take the top sales and marketing job at DStv operator MultiChoice on 1 February. Camerer resigned as Cell C’s marketing director at the end of last year after
Your crew this week consists of Andy Hadfield, Brett Haggard and Simon Dingle. They discuss Alan Knott-Craig taking the reins at Cell C, Jeffrey Hedberg leaving Altech, BlackBerry’s CEO shuffle, Microsoft’s renaissance post Gates, CEO Twitter rockstars and social networking in 2012, and much more
Duncan McLeod, back from Las Vegas and the Consumer Electronics Show (CES), joins Craig Wilson in the studio this week to talk about the musical chairs among SA technology executives, looking at, among other developments, the resignation of Jeffrey Hedberg from Altech and the appointment of Alan Knott-Craig
