Cell C appears to be stepping up to try to take market share from rival MTN by appealing to consumers hungry for cheap access to social media platforms.
Facebook has racked up plenty of milestones in its pioneering journey. Now the social media giant is poised to add one it would doubtless rather avoid: the biggest stock market wipe-out in American history.
Facebook bestrides the Earth. It attracts nearly 1.5 billion users a day, commands a fifth of global online advertising revenue and has a market capitalisation that exceeds the GDP of many countries. But breaking it up is the wrong approach.