“Fomo” remains alive and well in the cryptocurrency world, with lesser-known tokens outperforming again in the wake of recent rallies staged by industry leaders bitcoin and ether.
Cardano has doubled this month, becoming the third largest digital asset. Binance coin is also up. A token named avalanche has tripled in August. Meanwhile, prices for digital photos of rocks with laser eyes and cartoon depictions of cute animals are going gangbusters, sometimes quadrupling in a matter of days.
Among analysts and investors, thereโs little consensus as to whatโs driving the frenzy. Some posit that speculators are moving from the mainstays to newer, more exciting offshoots, as they often do after big runs. Others see a world awash in cash and ultra-low interest rates, which ultimately pushes investors toward ever-wonkier assets.
โThereโs no doubt that thereโs a lot of excitement in crypto,โ said Yoni Assia, founder and CEO of online exchange eToro. โYou can definitely see it within the numbers in the industry, whether itโs looking at total volumes or looking at growth of companies,โ he said, adding that โweโve seen a lot of exuberance in the market.โ
Assia calls it a โgenerational buying momentโ and cites a confluence of events, including rock-bottom interest rates worldwide, as well as massive fiscal stimulus efforts that delivered cheques to many people during the pandemic.
Crypto rising
Some of that money has gone towards cryptocurrencies and related assets, such as stocks of digital miners. About 15% of Americans who received the first two stimulus cheques invested part or all of the money, and about half of this group invested specifically in cryptocurrencies, according to a survey of more than a thousand US adults conducted by The Harris Poll for Yahoo Finance.
At the same time, inflation has materialised as economies reopen, playing into the warnings from some crypto faithful of pending hyperinflation. Put all that together and itโs โleading a lot of people to look for various types of investmentsโ, Assia said.
A recent survey by eToro found that roughly a quarter of the 6ย 000 investors queried own crypto, a number that increases to nearly 50% for the younger cohort. The company also found that the average investor was set to increase their crypto allocation in the coming months and that interest in alternatives to bitcoin and ether, or altcoins, is โsignificant”.

Meanwhile, downloads for crypto trading apps are rising — Coinbase Global ranked 11th among finance apps in Appleโs iPhone downloads, according to App Annie, a mobile data and analytics provider. It averaged 23rd within its category last August. Digital exchanges Kraken, Voyager and Crypto.com have also advanced in the ranks.
โWith all of this money floating around, we should not be surprised that there are people paying exorbitant amounts of money for digital pet rocks and an endless amount of other digital assets that can be easily created,โ said Michael OโRourke, chief market strategist at JonesTrading.
The space is dominated by younger generations, he said, and all they know is a Federal Reserve thatโs been almost perpetually accommodative. Take that, alongside a gridlocked government, and itโs no surprise many have gravitated toward the crypto space, he said.
Since July, assets under management for digital-asset investment products rose more than 57% to roughly US$55-billion. Average daily aggregate trading volumes increased more than 46% to $544-million, the biggest month-over-month rise since May, according to data-tracker CryptoCompare.
A lot of the attentionโs been placed on altcoins such as cardano, avalanche and the meme mainstay dogecoin. Meantime, an index tracking some of the largest decentralised finance protocols and apps — the Bloomberg Galaxy DeFi Index — is up about 45% since the start of July.
Revival
โThereโs generally been pretty positive crypto sentiment recently: NFTs have helped lead the revival, and the crash from May is further in the rearview mirror,โ said Sam Bankman-Fried, CEO of crypto exchange FTX.
And then there are the blockchains looking to compete with ethereum. Avi Felman, co-portfolio manager at BlockTower Capital, said now that ethereumโs recent network upgrade is done, speculators are turning their attention towards rival blockchains and their tokens.
Meanwhile, the US equity markets seem to post records daily. Meme stocks are going bonkers, too. Jason Urban, co-head of Galaxy Digital Trading, said when the marketโs in a such a risk-on mood, crypto can only benefit.

In the four years ending in 2019, correlations between bitcoin and daily returns for the S&P 500 were generally small, according to Wei Liang at DBS in Singapore. But starting last year, that changed. Amid the pandemic, bitcoin and US stocks have fallen and rebounded jointly, he said.
โLately you see people are concerned about inflation, people are concerned about money supply — because of that, historically, people always said buy stocks as a hedge against inflation,โ Urban said. Now, he added, itโs crypto as well.ย — Reported by Vildana Hajric and Olga Kharif, (c) 2021 Bloomberg LP





