Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Estonia's digital ID lesson for South Africa

      Estonia’s digital ID lesson for South Africa

      4 February 2026
      Vodacom's real growth story isn't mobile

      Vodacom’s real growth story isn’t mobile

      4 February 2026
      Why stablecoins are booming in Africa - Yellow Card MD Lasbery Oludimu

      Why stablecoins are booming in Africa

      4 February 2026
      Prosus inks three-year AWS deal to scale AI across its global portfolio

      Prosus inks three-year AWS deal to scale AI across its global portfolio

      4 February 2026
      South African fintech Lula lands R340m to scale SME working capital - Trevor Gosling

      South African fintech Lula lands R340m to scale SME working capital

      4 February 2026
    • World
      AI won't replace software, says Nvidia CEO amid market rout - Jensen Huang

      AI won’t replace software, says Nvidia CEO amid market rout

      4 February 2026
      Apple acquires audio AI start-up Q.ai

      Apple acquires audio AI start-up Q.ai

      30 January 2026
      SpaceX IPO may be largest in history

      SpaceX IPO may be largest in history

      28 January 2026
      Nvidia throws AI at the weather

      Nvidia throws AI at weather forecasting

      27 January 2026
      Debate erupts over value of in-flight Wi-Fi

      Debate erupts over value of in-flight Wi-Fi

      26 January 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
    • Opinion
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » Alan Knott-Craig Jr » The importance of risking everything

    The importance of risking everything

    By Editor27 September 2011
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    [By Alan Knott-Craig]

    An entrepreneur is anyone who risks everything to follow their passion. Period.

    The key ingredient is “risk everything”: all in, no going back, no plan B, sell your house if it doesn’t work. This is not easy. This single element — everything — separates the entrepreneurs from the business owners.

    Starting a business doesn’t make you an entrepreneur — it makes you a business owner. Being an entrepreneur simply means risking everything, whether it’s taking a new job, joining an NGO, or starting a business. Risk everything.

    Only those that are totally passionate, slightly crazy and truly believe in their ability to make a difference can do this. And it’s a lot easier when you’re young and don’t have responsibilities like kids and a mortgage. If it takes balls to do it when you’re 25, it takes much bigger balls to do it when you’re 45.

    No one takes this kind of risk without being absolutely convinced it is worthwhile. And “worthwhile” is not only about the money. Worthwhile means you are chasing something meaningful. Something that will change the world. Worthwhile means doing what you love. Who wants to risk everything on a dream that entails doing what you hate? In my case, auditing ranks just below gardening on my personal top 10 000 things to do during the day. Hence, I am no longer an auditor.

    You must risk everything, and to do so you must be screamingly passionate about your dream. Irresponsible? Yes. Insane? A tad. Entrepreneurship is not for clinically sane people.

    Society frowns upon risk takers. For every one person that says “go for it!” there are 10 people that say “what about your children?”

    The guilt kicks in. You look at your daughter’s innocent face and picture telling her that she can’t have that bike she wants for her birthday. And you cave.

    Why? Because you’re afraid of what other people will think when you fail. You’re afraid of what your daughter will think. News flash: when your daughter is older she will be a tad upset that you forwent the one opportunity you had to become the next Steve Jobs or JK Rowling. And who cares what other people think anyway?

    In the end, it’s your decision. If you fail you’ll be standing by yourself, so you may as well do so on your own terms.

    It’s not necessary for everyone to risk it all. It’s only necessary for those few who wake up every day with a gnawing doubt that this just isn’t it.

    Committed and immune to the crowd? Great. Well done. The next question is always “how do I find the money?” An article for another day. In any case, your choice to be an entrepreneur is not subject to funding. Make the call, then find the money.

    But whatever you do, do it quickly.

    The rest of the world has plenty of ideas and cash. And that world is turning its fire hose in the direction of SA and Africa. And when that tidal wave hits our shores, your dreams will become that much harder to turn into reality. Today, it’s an open playing field. Tomorrow, the competition will be big. Facebook big. You need to be up and running before they arrive.

    It’s a land grab right now. Virgin territory for those with a belief in the potential of our country and continent and the balls to chase that dream.

    So it’s simple. Risk everything. Ignore the crowd. Start now.

    • Alan Knott-Craig is CEO of World of Avatar, which last week said it was acquiring mobile messaging platform MXit. This column was originally published here and is used with permission
    • Subscribe to our free daily newsletter
    • Follow us on Twitter or on Facebook
    • Visit our sister website, SportsCentral (still in beta)


    Alan Knott-Craig World of Avatar
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMTN gets more aggressive in data
    Next Article Tutani to head Icasa’s compliance committee

    Related Posts

    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026
    TCS | Alan Knott-Craig unveils Fibertime's big bet on township fibre

    TCS | Alan Knott-Craig unveils Fibertime’s big bet on township fibre

    15 August 2025
    TCS Legends | Joan Joffe on building Joffe Associates - and helping launch Vodacom

    TCS Legends | Joan Joffe on building Joffe Associates – and helping launch Vodacom

    21 May 2024
    Company News
    Most business owners don't worry about IT, until they have to - Graeme Millar SevenC

    Most business owners don’t worry about IT – until they have to

    4 February 2026
    Why cloud projects fail - and how three days can fix it - LSD Open

    Why cloud projects fail – and how three days can fix this

    4 February 2026
    Zero downtime, 12 months: XLink raises the bar for mission-critical networks

    Zero downtime, 12 months: XLink raises the bar for mission-critical networks

    4 February 2026
    Opinion
    South Africa's skills advantage is being overlooked at home - Richard Firth

    South Africa’s skills advantage is being overlooked at home

    29 January 2026
    Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

    Why Elon Musk’s Starlink is a ‘hard no’ for me

    26 January 2026
    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Estonia's digital ID lesson for South Africa

    Estonia’s digital ID lesson for South Africa

    4 February 2026
    Vodacom's real growth story isn't mobile

    Vodacom’s real growth story isn’t mobile

    4 February 2026
    Why stablecoins are booming in Africa - Yellow Card MD Lasbery Oludimu

    Why stablecoins are booming in Africa

    4 February 2026
    Prosus inks three-year AWS deal to scale AI across its global portfolio

    Prosus inks three-year AWS deal to scale AI across its global portfolio

    4 February 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}