Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      DStv's South African revenue keeps sliding as Canal+ bets on new packages

      DStv’s South African revenue keeps sliding

      22 October 2026
      Global coalition aims to make smartphones more affordable

      South Africa’s digital ID could change how you pay

      22 October 2026
      AI's boardroom honeymoon is over - Gary Stocks

      AI’s boardroom honeymoon is over

      22 October 2026
      4Sight revenue jumps 29%, but software resale squeezes margins

      4Sight revenue jumps 29%, but software resale squeezes margins

      22 October 2026
      Rand stablecoin issuers welcome treasury's crypto rethink

      Rand stablecoin issuers welcome treasury’s crypto rethink

      22 October 2026
    • World
      OpenAI turns the tables on Apple in trade secrets fight

      OpenAI turns the tables on Apple in trade secrets fight

      15 October 2026
      Google's Gemini 4 Argon is finally here

      Google’s Gemini 4 Argon is finally here

      14 October 2026
      Apple's new HomeView smart home hub

      Apple takes another shot at the smart home

      13 October 2026
      AI

      AI is now propping up the world economy, says IMF

      12 October 2026
      SpaceX takes aim at US wireless carriers with spectrum acquisition

      Starlink is coming for your mobile operator

      9 October 2026
    • In-depth

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
    • TCS
      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf - Jason Oehley and Andre Den Hond

      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf

      22 October 2026
      W&W | LDV's Gerhard Moolman on electric bakkies, fleet orders and 'school fees'

      W&W | LDV’s Gerhard Moolman on electric bakkies and fleets

      9 October 2026
      TCS | Frogfoot sees bigger fibre deals coming - TechCentral Show guests Abraham van der Merwe and Shane Chorley

      TCS | Frogfoot sees bigger fibre deals coming

      8 October 2026
      Meet the CIO | Vodacom's Mohamed Sami on the agentic future

      Meet the CIO | Vodacom’s Mohamed Sami on the agentic future

      5 October 2026
      Lexi Novitske, general partner at Norrsken22, on the TechCentral Show

      TCS | Norrsken22’s Lexi Novitske on how China is winning African tech

      1 October 2026
    • Opinion
      Nonkqubela Thathakahle Jordan-Dyani

      Why cybersecurity is now a national security issue for South Africa

      15 October 2026
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
      South Africa's next energy crisis is in the accounts department - Craig Holmes

      South Africa’s next energy crisis is in the accounts department

      29 September 2026
      The steam engine lesson AI doomsayers keep missing - Sam Clarke

      The steam engine lesson AI doomsayers keep missing

      28 September 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech and payments
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Investment » Warnings signs flashing that Apple is overvalued

    Warnings signs flashing that Apple is overvalued

    Apple’s status as a relative haven is under threat amid growing concern that iPhone sales are weakening.
    By Ryan Vlastelica9 November 2022
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Apple’s status as a relative haven in this year’s bear market is under threat amid growing concern that iPhone sales are weakening, portending further declines for technology stocks more broadly.

    Over the weekend, the company said Covid-related lockdowns in China would cause shipments of its newest premium handsets to be lower than previously expected. Due to weaker demand, Apple also expects to produce at least three million fewer iPhone 14s this year than first anticipated.

    The stock has fallen 22% this year, compared to a 33% decline in the Nasdaq 100 Index. Other major technology and Internet stocks — including Microsoft, Amazon.com and Alphabet — are down between 32% and 46%.

    I don’t see any reason why Apple estimates won’t be cut at the same scale as tech overall

    Apple was the only megacap to rally in the wake of its results this quarter, and the report kept analysts from dramatically slashing earnings estimates, in contrast to widespread cuts elsewhere. Now the consensus for Apple is too optimistic, according to UBS Group. That represents a risk to the market’s biggest company at a time when it already trades at a premium to the Nasdaq 100.

    Brian Frank, chief investment officer of Frank Funds, called the lack of estimate cuts “a flashing red light” for investors.

    “I don’t see any reason why Apple estimates won’t be cut at the same scale as tech overall, and because it trades with a multiple above 20, this seems like a massive risk,” he said. “Given its global exposure and the fact that consumers are facing a difficult environment because of inflation, I don’t see anything to get excited about. I think there’s a lot more downside risk for megacaps.”

    Volatility

    Analysts expect earnings of US$6.29/share for Apple in 2023, an estimate that has only declined by 2.6% over the past quarter. To compare, 2023 estimates have fallen 5.8% for Microsoft in the same period, 5.6% for Alphabet and 14% for Amazon. Companies that supply to Apple have also seen estimates slashed — predicted 2023 earnings for Skyworks Solutions have fallen 11% over the past month while Qorvo estimates are down more than 20%. Both reported last week.

    For the overall tech sector, Bloomberg Intelligence data show analysts expect 2023 earnings will fall 0.2%, compared to the 8% growth that was expected three months ago.

    Read: Big trouble for Apple as China lockdowns hit iPhone production

    Apple trades at about 22 times estimated earnings, above its 10-year average of 17 and the 19.7 multiple of the Nasdaq 100. Should consensus estimates get slashed further, shrinking the denominator in the price-to-earnings equation, Apple would screen as more expensive than it currently does.

    Read: Apple cuts new iPhone output as demand cools

    “It’s overvalued relative to the rest of tech, even if there is something to be said for its cash flow and brand,” said Jim Worden, chief investment officer of Wealth Consulting Group. “The big question is how much growth could slow, since I think a recession will hurt Apple more than analysts are projecting. I like it as a long-term play, but have no idea if we’re close to bottoming and in the short term there will be a lot more volatility ahead.”  — (c) 2022 Bloomberg LP

    Get TechCentral’s daily newsletter

    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Alphabet Apple Microsoft
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleVirtual bank cards a big opportunity for South African business
    Next Article DFA licences to be transferred as part of Vodacom deal

    Related Posts

    4Sight revenue jumps 29%, but software resale squeezes margins

    4Sight revenue jumps 29%, but software resale squeezes margins

    22 October 2026
    The R77 000 iPhone has arrived in South Africa

    The R77 000 iPhone has arrived in South Africa

    16 October 2026
    OpenAI turns the tables on Apple in trade secrets fight

    OpenAI turns the tables on Apple in trade secrets fight

    15 October 2026
    Company News
    Innovex 2026: taking opportunity to where potential lives

    Innovex 2026: taking opportunity to where potential lives

    21 October 2026
    How to choose a .co.za domain without paying more later

    How to choose a .co.za domain without paying more later

    20 October 2026
    Winners, from left: Zandile Monaisa (Rand Refinery), Sibongakonke Kheswa (PSG Capital), Stefan Links (Forestry South Africa), Thabang Modiba (Mondelez International), Charmaine Ncube (Razor PR), Shaun Burger-Smal (Bestmed Medical Scheme), Nandipha Ngcobo (Transnet), Tracy Mulwela (Vodacom), Cheryl-Lynn Freeman (Mzansi Business Services), Yasheen Harrielall (Zutari), Valentine Mabaso (Taonga Business Group) and Thabang Thlaku (African Rainbow Minerals). Image: Rising Star Awards

    Celebrating South Africa’s rising stars: the leaders shaping what comes next

    19 October 2026
    Opinion
    Nonkqubela Thathakahle Jordan-Dyani

    Why cybersecurity is now a national security issue for South Africa

    15 October 2026
    When a machine can choose, who does it become? Fanie van Rooyen

    When a machine can choose, who does it become?

    9 October 2026
    Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

    Let South Africans jailbreak their way to digital sovereignty

    5 October 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    DStv's South African revenue keeps sliding as Canal+ bets on new packages

    DStv’s South African revenue keeps sliding

    22 October 2026
    Global coalition aims to make smartphones more affordable

    South Africa’s digital ID could change how you pay

    22 October 2026
    AI's boardroom honeymoon is over - Gary Stocks

    AI’s boardroom honeymoon is over

    22 October 2026
    4Sight revenue jumps 29%, but software resale squeezes margins

    4Sight revenue jumps 29%, but software resale squeezes margins

    22 October 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter