Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      War of words erupts over home affairs database fee hike

      24 June 2025

      Don’t expect Starlink in South Africa anytime soon

      24 June 2025

      Finally! Tribunal unpacks why it blocked Vodacom’s Vumatel deal

      24 June 2025

      Samsung to unveil new folding phones at July event

      24 June 2025

      Capital Appreciation banks on payments to offset software slump

      24 June 2025
    • World

      Mira Murati’s Thinking Machines hits $10-billion valuation

      24 June 2025

      Watch | Starship rocket explodes in setback to Musk’s Mars mission

      19 June 2025

      Trump Mobile dials into politics, profit and patriarchy

      17 June 2025

      Samsung plots health data hub to link users and doctors in real time

      17 June 2025

      Beijing’s chip champions blacklisted by Taiwan

      16 June 2025
    • In-depth

      Meta bets $72-billion on AI – and investors love it

      17 June 2025

      MultiChoice may unbundle SuperSport from DStv

      12 June 2025

      Grok promised bias-free chat. Then came the edits

      2 June 2025

      Digital fortress: We go inside JB5, Teraco’s giant new AI-ready data centre

      30 May 2025

      Sam Altman and Jony Ive’s big bet to out-Apple Apple

      22 May 2025
    • TCS

      TechCentral Nexus S0E3: Behind Takealot’s revenue surge

      23 June 2025

      TCS | South Africa’s Sociable wants to make social media social again

      23 June 2025

      TCS+ | AfriGIS’s Helen Hulett on how tech can help resolve South Africa’s water crisis

      18 June 2025

      TechCentral Nexus S0E2: South Africa’s digital battlefield

      16 June 2025

      TechCentral Nexus S0E1: Starlink, BEE and a new leader at Vodacom

      8 June 2025
    • Opinion

      South Africa pioneered drone laws a decade ago – now it must catch up

      17 June 2025

      AI and the future of ICT distribution

      16 June 2025

      Singapore soared – why can’t we? Lessons South Africa refuses to learn

      13 June 2025

      South Africa risks being left behind as stablecoins reshape global finance

      6 June 2025

      Beyond the box: why IT distribution depends on real partnerships

      2 June 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » World » At 60, Tim Cook doubts he’ll be at Apple for 10 more years

    At 60, Tim Cook doubts he’ll be at Apple for 10 more years

    By Agency Staff5 April 2021
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Apple CEO Tim Cook

    Tim Cook has been with Apple for 23 years and served as its CEO for nearly a decade, but he used a new podcast appearance to suggest that some kind of an eventual change may be on the horizon.

    “I feel great right now. And the date’s not in sight,” the 60-year-old told the New York Times’ Sway podcast that was released Monday. “But 10 more years is a long time and probably not 10 more years.”

    The interview touched on a wide range of topics including the controversial Parler social media app that was blocked by Apple earlier this year, Apple TV+, and autonomous vehicles. Cook, when asked about Elon Musk’s claim that he once tried to hold talks about the possibility of selling Tesla to Apple, said that he’s never spoken with Musk but that he has “great admiration and respect” for the company he built.

    “I think Tesla has done an unbelievable job of not only establishing the lead, but keeping the lead for such a long period of time in the EV space,” Cook said without revealing many clues about what Apple had planned for the sector. “We’ll see what Apple does. We investigate so many things internally. Many of them never see the light of day. I’m not saying that one will not.”

    Other topics covered include:

    On removing Parler from the App Store

    • “In some ways, it was a straightforward decision, because they were not adhering to the guidelines of the App Store. You can’t be inciting violence or allow people to incite violence. You can’t allow hate speech and so forth. And they had moved from moderating to not being able to moderate.”
    • “I hope that they come back on. Because we work hard to get people on the store, not to keep people off the store. And so, I’m hoping that they put in the moderation that’s required to be on the store and come back, because I think having more social networks out there is better than having less.”

    On social media and the attack on the US Capitol

    • “I think that the amplification of social media is something that I deeply worry about. And the targeting tools, the same tools that are used to target in advertising can be used to target for misinformation purposes or extremist purposes. And so I deeply worry about that.”
    • “This was one of the darkest days in our history. And it played out in front of all of us. I felt like it was more of a movie or something, that it was something that was not real, that it couldn’t be happening in the United States of America. And so I’m hopeful that that deep inspection occurs.”

    On “data thievery”

    • “I’m appalled by it. And so we’ve got things coming out like a privacy nutrition label. Privacy policies have become these multi-page things that people just blindly say, I agree, so that they can go to the next screen and move on. A privacy nutrition label, much like a nutrition label on food, gives you at a glance some key information. We’ll improve that over time.”

    On Epic Games

    • “It’s about living up to the rules and the guidelines of the App Store. And they had done that for years and then had decided evidently that they didn’t want to follow the rules anymore, and had passed something through app review and then after it had been through app review, changed it on the server side. So it was sort of a deceitful move. And so we’re going into court. We’re coming to tell our story. We’re going to talk about the privacy and security aspects of the store. And we’re confident in our case.”

    On Apple TV+

    • “We’re making serious investments in Apple TV+.”
    • “For the same reason that we’re in products, we’re about making the best, not the most. And so in the TV+ area, we’re about originals only on Apple.”
    • “We’re putting all of ourselves into it. It is not a hobby. It is not a dip your toe in. Because it’s an original focus, we don’t instantly have a catalogue with 500 things in it. We’re going to build over time.”  — Reported by Luke McGrath, (c) 2021 Bloomberg LP


    Apple Epic Games Tim Cook top
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleCryptocurrencies hit record $2-trillion market cap
    Next Article Samsung to score as LG officially quits the smartphone business

    Related Posts

    Apple shifts its AI strategy

    23 June 2025

    Stolen phone? Samsung now buys you an hour to lock it down

    18 June 2025

    Samsung plots health data hub to link users and doctors in real time

    17 June 2025
    Company News

    Communication costs exploding? Telviva has a fix for UK-SA teams

    24 June 2025

    Section 18A deductions and BEE points – a strategic choice for business compliance in 2025

    24 June 2025

    Huawei Watch Fit 4 Series: beauty, brains and a battery that won’t quit

    24 June 2025
    Opinion

    South Africa pioneered drone laws a decade ago – now it must catch up

    17 June 2025

    AI and the future of ICT distribution

    16 June 2025

    Singapore soared – why can’t we? Lessons South Africa refuses to learn

    13 June 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.