Amazon Web Services, the world’s largest cloud computing provider, is considering using new artificial intelligence chips from AMD, though it has not made a final decision, an AWS executive said.

The remarks came during an AMD event where the chip company outlined its strategy for the AI market, which is dominated by rival Nvidia.

Despite AMD disclosing some technical specifications for an AI chip coming later this year that could in some ways beat Nvidia’s best current offerings on some metrics, the news sent shares down after AMD did not disclose a flagship customer for the chip.

In interviews, AMD CEO Lisa Su outlined an approach to winning over major cloud computing customers by offering a menu of all the pieces needed to build the kinds of systems to power services similar to ChatGPT, but letting customers pick and choose which they want, using industry standard connections.

“We’re betting that a lot of people are going to want choice, and they’re going to want the ability to customise what they need in their data centre,” Su said.

While AWS has not made any public commitments to use AMD’s new MI300 chips in its cloud services, Dave Brown, vice president of elastic compute cloud at Amazon, said AWS is considering them.

“We’re still working together on where exactly that will land between AWS and AMD, but it’s something that our teams are working together on,” Brown said. “That’s where we’ve benefited from some of the work that they’ve done around the design that plugs into existing systems.”

DGX Cloud

Nvidia does sell its chips piecemeal but is also asking cloud providers if they are willing to offer an entire system designed by Nvidia in a product called DGX Cloud. Oracle is Nvidia’s first partner for that system.

Brown said AWS had declined to work with Nvidia on the DGX Cloud offering.

Read: Intel shifts strategy in fight with Nvidia, AMD

“They approached us, we looked at the business model, and it didn’t make a lot of sense” for AWS due to the company’s long experience in building reliable servers and existing supply chain expertise, Brown said.