Cell C has launched an unlimited calling plan, Straight Up Infinity, for R999/month on a 24-month contract. But there’s a big catch: the rate applies only to on-network calls and, with Cell C being relatively small next to Vodacom and MTN, it’s unclear how many people will benefit from the plan – except, perhaps, least-cost routing companies.
“We have taken a hard look at what our contract customers have been asking for, and we have created this product to fit into their lifestyles,” says Cell C chief commercial officer Jose Dos Santos in a statement.
The new plan comes with the choice of an iPhone, BlackBerry Q10 and Samsung Galaxy S4 – or anything “in-between”.
The plan also includes a generous 3GB of monthly data. The out-of-bundle rate is 15c/MB.
Non-Cell C calls will be billed at 99c/minute on per-second billing. Its 99c international calling plan also applies to users of the plan.
The plan will be launched this weekend.
Rivals 8ta and Vodacom also offer unlimited calling plans, but their calls apply to all networks. 8ta charges R1 499/month for a Samsung Galaxy S4, for example, and unlimited dialling and 2GB of monthly data. Vodacom offers limitless voice and texting plus 2GB of data, along with a high-end smartphone, but at the significantly higher price of R1 999/month. — (c) 2013 NewsCentral Media