Ticketing specialist Computicket said on Sunday that it has reached an agreement to acquire Entry Ninja, an online start-up that facilitates entries into South African sporting events. The deal, it said, will give it access to a market that it hasn’t previously served.
The acquisition will help Computicket, which is owned by retail giant Shoprite, to service mass sporting events, it said.
“We were actively looking to extend into event registration so as to better service our customers through the approximately a thousand Computicket outlets,” said Computicket deputy chief operating officer Joseph Bronn in a statement.
Entry Ninja’s functionality enables a customer to create and save a personal profile. This means event entries can be finalised quickly and conveniently, eliminating the need to fill in a myriad personal and contact information for each new sporting event a customer wishes to register for.
Entry Ninja allows for team entries and offers event organisers a timing facility, said Bronn.
“Understanding the customer requirements within this market segment is critical. Therefore, Entry Ninja’s management team and small staff complement will continue running the day-to-day business operations,” he said.
Terms of the deal have not been disclosed. — © 2017 NewsCentral Media