Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Nedbank hires MTN's former tech chief as group CIO - Nikos Angelopoulos

      Nedbank hires MTN’s former tech chief as group CIO

      31 July 2026
      Eskom's diesel bill falls 86% as breakdowns hit eight-year low

      Eskom’s diesel bill falls 86% as breakdowns hit eight-year low

      31 July 2026
      Ramaphosa signs off on taking the grid away from Eskom

      Ramaphosa signs off on taking the grid away from Eskom

      31 July 2026
      Microsoft just had the biggest day in stock market history

      Microsoft just had the biggest day in stock market history

      31 July 2026
      MTN Nigeria's growth engine stalled in second quarter - Karl Toriola

      MTN Nigeria’s growth engine stalled in second quarter

      31 July 2026
    • World
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
      Memory crisis sends smartphone market into steep decline

      Memory crisis sends smartphone market into steep decline

      13 July 2026
    • In-depth
      The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS+ | Why South African workers must become supervisors of digital labour - Accelera Digital Group Cliff de Wit

      TCS+ | Why South African workers must become supervisors of digital labour

      31 July 2026
      TCS | Rapid deployment rules can't work without municipalities: ACT - Nomvuyiso Batyi

      TCS | Icasa’s rules skip the real bottleneck: ACT

      30 July 2026
      TCS+ | iStore Business on why Apple makes sense for SMEs - Sudesh Pillay and Tamia Nontsikelelo

      TCS+ | iStore Business on why Apple makes sense for SMEs

      30 July 2026
      TCS+ | A smarter approach to cloud for South African businesses - Joel Chacko and Jonathan Oaker

      TCS+ | A smarter approach to cloud for South African businesses

      28 July 2026
      TCS | How Optasia lends billions to people banks can't see - Salvador Anglada

      TCS | How Optasia lends billions to people banks can’t see

      23 July 2026
    • Opinion
      The author, Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Gadgets & Reviews » Fuji X10 camera review: new-age retro

    Fuji X10 camera review: new-age retro

    By Craig Wilson6 July 2012
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Fuji’s X10 is a peculiar beast. It’s a digital camera styled to look like an analogue-era rangefinder. It has a sensor that’s bigger than those found in most compact cameras, but smaller than those found in mirrorless cameras or digital SLRs. It’s clearly well made, and clearly carefully designed. What’s less clear is just who it’s intended for.

    Like any good camera should, the X10 feels great to hold. Though it’s riddled with knobs, dials and buttons, there’s still enough space for your right thumb and a protrusion on the front for the rest of your right hand to rest on. Because turning the power on requires turning the lens, it demands two-handed operation like a manual-focus SLR or rangefinder of old.

    It’s a truly sturdy-feeling camera and because of its retro styling you’re quite likely to be interrogated about it in public by curious photographers. Most of the moving parts feel similarly hardy, with the exception of the scroll wheel that surrounds the four-way controller on the rear.

    The X10 is styled on the much more expensive and larger sensor-carrying X100. That means a genuine zoom lens that requires manual zooming. Peer through the viewfinder, twist the lens clockwise, and voila, both it and the viewfinder image zoom in or out. This will seem strange to those who’ve never used anything other than a digital camera with a wide/tight switch or toggle, but it’s delightful to photographers of old.

    Although the sensor isn’t quite as large as the half-frame sensor found in the X100, the APS-C sensors found in entry-level digital SLRs, or even as large as those found in micro 4/3 cameras, it is larger than a traditional compact camera sensor.

    Combine a larger sensor with a lens capable of an aperture of f2.0 at the wide end and f2.8 at the long end of its 28-112mm equivalent zoom range and you get the sort of effects usually confined to far larger and pricier photographic tools.

    The lens and sensor combination allows for shallow depth-of-field and thus decent background diffusion or “bokeh” — the out of focus areas of an image that allow one to isolate the subject by having it in focus, and everything else soft.

    The sensor offers 12 megapixels, or 4 000×3 000 pixels. There’s a built-in panorama mode that automatically stitches panoramas as wide as 11 520 pixels and the ability to shoot RAW or Jpeg images. ISO settings range from 100-3 200, but anything over 800 and images get incredibly noisy. This can be expanded all the way up to ISO 12 800 with resolution compromises, but it’s hard to see why anyone would want to do that.

    Though the X10 offers all sorts of high-end functionality alongside its oversized compact camera-style sensor, the maximum shutter speed in aperture priority is 1/1000 of a second. This can prove limiting, particularly when wanting to shoot with a wide aperture in daylight – the result is overexposed and useless shots. Given the fast aperture, it’s a pity there isn’t a similarly fast shutter in all modes.

    The X10’s viewfinder is set above and left of the 2,8-inch LCD display and is an optical model (rather than the digital version on the higher-end X100) that zooms mechanically, in unison with the lens. The result is severe parallax at the wide end because the viewfinder is not on the same plane as the lens, but one adjusts to this fairly quickly, and the effect is far less pronounced on the long end.

    Of course, many people — particularly younger users who are accustomed to composing shots using an LCD rather than a viewfinder — won’t use the viewfinder at all, preferring the LCD that is set to display information by default.

    Although the viewfinder isn’t ideally suited to capturing action shots, the sensor is certainly up to the task and offers seven frames per second at full resolution and 10fps at a respectable six megapixels.

    Because it’s positioned, and priced, as a high-end device, it’s little surprise that the X10 can shoot images in Raw. But users of Apple’s Aperture software will be disappointed to find that Fuji’s Raw file format is not yet supported, meaning files have to be processed using Adobe’s Camera Raw plug-in for Photoshop or Lightroom, Fuji’s own software, or the in-camera Raw processing options.

    Aside from its styling, one of the most innovative features of the X10 is its “EXR” sensor technology. In layman’s terms, instead of square pixels, those found on the X10 are hexagonal and the sensor can essentially take two 6-megapixel images simultaneously instead of one 12-megapixel one.

    The result is the ability to expand dynamic range by exposing each image differently and overlaying them or reduce image noise using the same process, albeit at the cost of resolution. However, as a 6-megapixel shot is generally sufficient for printing as large as A3, this shouldn’t pose a problem.

    Though the X10 offers good video-shooting capabilities on paper — 1080p at 30fps and stereo sound recording via two microphones 2,5cm apart above the lens — the results are less awe-inspiring. Exposure and focus are inconsistent and it’s very difficult to pan or tilt without inducing the dreaded wobbly lines that videographers hate.

    Still, most users won’t be buying the X10 for video. It’s the stills they’ll be interested in and, on the whole, those are excellent. It doesn’t handle low light as well as the larger sensor-carrying X100, but that’s to be expected. Smaller sensors mean poorer high-ISO performance and more noise. That’s just physics.

    But put the X10 to work in decent lighting, make use the excellent built-in flash, or pop an external flash on the hotshoe and the results are outstanding for what is, essentially, a compact camera. The lens may not be interchangeable, but the zoom range is excellent and results are sharp, whether the aperture is all the way open or stopped down.

    Part of the charm of the X10 is its styling and the fact that it looks like an old, but serious photographic tool. There are plenty of buttons for immediate access to everything from exposure compensation to white balance, autofocus, drive modes, macro functionality and the ability to create custom shooting modes.

    There’s even the option of using a traditional cable release via the thread on the two-step shutter release. It’s also possible to turn off sound on the camera entirely, making it ideal for street shooters looking for good performance along with stealth.

    At R7 499, the X10 may seem a strange option when an entry-level digital SLR can be had for less, but it’s definitely more interesting than most of them and isn’t really targeting the same market. One can only assume the X10, like the X100 that costs twice as much, is aimed at somewhat serious photographers who are looking for a fun but capable digital camera in a compact body that doesn’t compromise (too much) on image quality.

    Of course, if you’re that sort of photographer, you’ll really want the top-end X100, but at around R14 000 you really need to have an already-packed camera bag and money to burn to invest that much in what is, ultimately, a very high-end happy snaps device.

    The X10 has a great deal of charm, looks great and makes for a superb conversation starter, but we wonder whether that will be enough to entice its target market.  — (c) 2012 NewsCentral Media

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Fuji Fuji X10
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleAnalysts laud Vodacom over succession
    Next Article South Africans in hunt for Higgs

    Related Posts

    Fujifilm X100S: rangefinder, attention seeker

    12 June 2013
    Company News
    Domains.co.za launches self-hosted n8n VPS hosting

    Domains.co.za launches self-hosted n8n VPS hosting

    31 July 2026
    Smarter.tech '26 shows why smarter technology begins with context - Obsidian Systems

    Context is the missing piece in enterprise AI: Obsidian

    31 July 2026
    Huawei launches 12 intelligent transport solutions in South Africa - Sam Tang

    Huawei launches 12 intelligent transport solutions in South Africa

    30 July 2026
    Opinion
    The author, Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Nedbank hires MTN's former tech chief as group CIO - Nikos Angelopoulos

    Nedbank hires MTN’s former tech chief as group CIO

    31 July 2026
    Eskom's diesel bill falls 86% as breakdowns hit eight-year low

    Eskom’s diesel bill falls 86% as breakdowns hit eight-year low

    31 July 2026
    Ramaphosa signs off on taking the grid away from Eskom

    Ramaphosa signs off on taking the grid away from Eskom

    31 July 2026
    TCS+ | Why South African workers must become supervisors of digital labour - Accelera Digital Group Cliff de Wit

    TCS+ | Why South African workers must become supervisors of digital labour

    31 July 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}