Google sent invitations for an event in San Francisco on 4 October where the Web company is expected to introduce new smartphones and home automation hardware, along with other new product upgrades.
The text of the letter, which includes the phrase “Ok Google, add to calendar,” suggests a bigger role for the Google Now voice assistant. The invitation also features an animated graphic showing a search bar that morphs into the shape of a smartphone.
The product unveiling by Google, part of Mountain View, California-based Alphabet, follows a eventful period for the global smartphone market.
Apple’s new iPhone 7 and iPhone 7 Plus, which no longer feature a headphone jack, went on sale last week.
Samsung Electronics, the biggest maker of phones that run on Google’s Android software, has been embroiled in a recall involving its Galaxy Note7 devices, which are prone to overheat and burst into flames. While the timing of Google’s new hardware isn’t a departure from the past, there’s a risk it could be overshadowed.
Google may also introduce a higher-resolution upgrade to its Chromecast media streaming device and new virtual reality hardware, according to Android Police, a website focused on the mobile operating system.
There are also reports that Google may ditch the Nexus brand for its phones; the company sent a tweet with the hashtag “madebygoogle”. — (c) 2016 Bloomberg LP
