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Crowds routinely throng Line’s two-storey shop in the youth-culture mecca of Harajuku in Japan to browse everything from stationery to air purifiers featuring the company’s cutesy animal mascots, or to have their photos alongside them.

Most people agree we do not need to know how a television works to enjoy using one. This is true of many existing and emerging technologies. Most of us happily drive cars, use mobile phones and send e-mails without knowing how they work. With this in mind, here