Apple has launched an aggressive discounting campaign in China as it fights to retain market share against Huawei.
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Apple is developing a slimmer version of the iPhone that is likely to be launched by 2025, a report said.
Samsung has taken a big swipe at Apple, taking direct aim at its biggest rival’s “Crush” ad for its new iPad Pro models.
Huawei is revamping its retail strategy as it seeks to retake the premium electronics throne in China.
Apple has closed in on an agreement with OpenAI to use the start-up’s technology on the iPhone.
Apple will deliver some of its upcoming AI features this year via data centres equipped with its own in-house processors.
iStore, the retail chain owned by Apple distributor Core Group, has published local pricing for the iPad Pro M4 models.
Apple apologised on Thursday after an advertisement for its latest iPad Pro model sparked an online backlash.
An advertising “misstep” by Apple has set social media ablaze, with the company facing rare condemnation.
The exodus is now nearly complete for the Apple design group that worked under Jony Ive.