Browsing: Nielsen

Professional videogaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493m industry in 2016, others said it was nearly twice as big. As for the audience, some say it’s 85% male, others

The February 2013 bail hearing of Paralympian Oscar Pistorius was a defining moment for Twitter in South Africa. The event marked the biggest-ever spike in Twitter traffic in the country as users

Free-to-air broadcasters SABC and e.tv are up in arms after an audit found the viewership figures provided by the South African Audience Research Foundation (Saarf) in recent years were allegedly inaccurate. The broadcasters claim this has cost them hundreds of millions of rand in lost advertising