The process of creating a website involves finding the right design, choosing the best functionality, structure and flow, and selecting the right words and visuals that potential customers will find appealing.
But before you can do any of these things, you need the right website platform. If you don’t start off with the right match, your website might not be able to do all that you have planned for it.
As the leading content management system (CMS), WordPress is a winning choice for an SME.
Here are the top five reasons why it should be your SME’s go-to platform:
1. WordPress is flexible, responsive and customisable
Whatever type of website you are after, WordPress can make it happen. Looking for a basic and beginner-friendly website? No problem! Need a highly advanced, heavy-duty e-commerce website? WordPress has you covered. With its vast range of themes and plugins, you can create a website tailored to your exact needs.
Moreover, every theme is built to be responsive, ensuring that your site looks great on any screen size – desktop, tablet or mobile. With WordPress, if you can dream it, this platform can realise it. Plus, as your SME grows, WordPress upscales with you, allowing for easy upgrades and feature additions.
2. It’s simple to use and offers great support
If you can use Microsoft Word or PowerPoint, you’ll find building a basic website on WordPress straightforward. The dashboard is intuitive, making it easy for even beginners to create a functional website. If you need something more advanced, you may require additional technical skills, but WordPress provides extensive resources like support forums, online tutorials and video guides to assist you.
If you prefer expert help, most web designers and developers are proficient in WordPress and can assist in bringing your vision to life. Plus, WordPress hosting providers often offer WordPress-specific customer support, making troubleshooting even easier.
3. WordPress is a team player and integrates with all third-party tools
Worried that your CRM software, payment gateway or e-mail marketing tool won’t integrate with WordPress? Don’t be. WordPress is so popular that there are plugins for virtually any third-party tool or service you may need.
From e-commerce solutions like WooCommerce to marketing tools like Mailchimp, Google Analytics and social media integrations, WordPress ensures seamless connectivity. This means your business can automate processes, improve efficiency and offer a better user experience – all from one central platform.
4. It’s SEO-friendly
SEO is crucial for driving traffic to your website, and WordPress excels in this area. It comes with built-in SEO-friendly features such as the ability to manage metadata, create search-friendly URLs and generate XML sitemaps for search engines.
Beyond its core SEO capabilities, WordPress supports a range of powerful SEO plugins like Yoast SEO and Rank Math, making it easy to optimise your pages. Its blogging features also take SEO to the next level, allowing you to create rich content with videos, images, infographics and tables – all of which can help to improve your search engine ranking.
5. WordPress offers advanced security
As the world’s most popular website platform, WordPress naturally attracts cyberthreats. Fortunately, security is built into its core, and you can further enhance it with top-notch security plugins like Wordfence and Sucuri. These help to safeguard your website against hackers, malware and data breaches.
WordPress also frequently releases updates to improve security and patch vulnerabilities. Regularly updating your themes, plugins and WordPress version ensures that your SME’s website stays protected.
When it comes to WordPress hosting, you need speed, reliability, security and expert support – Domains.co.za delivers it all. With top-tier performance, guaranteed 99.9% uptime, superior security features and a team of WordPress experts ready to assist, Domains.co.za ensures that your website runs smoothly without the hassle.
About Domains.co.za
Domains.co.za is a pioneer in the domain name and web hosting industry in South Africa. As an Icann-accredited registrar, the company offers the best in web hosting solutions including incredibly fast, secure and reliable cPanel Web Hosting, WordPress Hosting and the recently launched Managed cPanel VM Hosting. Try the new AI Domain Name Generator and value-added services like SSL, antivirus and Site Builder. With a focus on innovation and customer satisfaction, Domains.co.za continues to deliver industry firsts to the benefit of local start-ups, entrepreneurs, small and medium-sized enterprises, and larger companies. Follow Domains.co.za on Facebook, Instagram, LinkedIn, X and YouTube.
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