Browsing: Steve Jobs

Apple is officially returning to the Las Vegas CES technology conference for the first time in decades – to discuss its stance on consumer privacy, rather than pitch a new hardware product.

Apple’s Tim Cook confirmed on Wednesday that the latest iPhones are not selling up to expectations. The news exposes his toughest challenge since taking over as CEO from the legendary Steve Jobs.

Apple became the first US-based company with a market value of $1-trillion, four decades after the late Steve Jobs co-founded the firm in his parents’ garage in Silicon Valley.