Apple unveiled the most highly anticipated new iPhone in years on Tuesday, and with the tech giant’s shares already up 40% in 2017, the device had to live up to high expectations. CEO Tim Cook and other executives took to the
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Apple has unveiled its most important new iPhone for years to take on growing competition from Samsung Electronics, Google and a host of Chinese smartphone makers. CEO Tim Cook showed
On Tuesday, Apple CEO Tim Cook will take the stage for the first time in the Steve Jobs Theatre at its new campus. The location represents a new chapter for the world’s most valuable technology
Next Tuesday, Apple will unveil not only its latest batch of products, but also give the hoi polloi a first glimpse of its brand new campus. The Steve Jobs Theatre will be the day’s focal point. Set apart from Apple’s main, donut-shaped
pple CEO Tim Cook collected 560 000 shares, half of them linked to the company’s performance and the maximum allowed under the iPhone maker’s long-term compensation programme. The award was worth $89.2m
Apple is planning to unveil a renewed focus on the living room with an upgraded Apple TV set-top box that can stream 4K video and highlight live television content such as news and sports, according to people familiar with the matter
Apple is planning to release a version of its smartwatch later this year that can connect directly to cellular networks, a move designed to reduce the device’s reliance on the iPhone, people familiar with the
Apple gave a revenue forecast that highlighted resilient demand for the iPhone ahead of the launch of its new models and the growing significance of the company’s supporting businesses. New iPhones
Later this year, Apple will put augmented reality software in as many as a billion mobile devices. Google beat Apple by three years in releasing AR tools, but its features are on very few phones and haven’t gained
After years toiling away in secret on its car project, Apple CEO Tim Cook has for the first time laid out exactly what the company is up to in the automotive market: it’s concentrating on self-driving technology. “We’re focusing on autonomous