Tweeting has become a serious business, with financial spin-offs if done right, so it’s no wonder that researchers continue to seek out the “tweet spot” when it comes to using Twitter effectively. It appears that everyone wants a piece of the action, and some users go to extraordinary lengths to rack up a high
Writer and activist Cory Doctorow says competition keeps Google behaving ethically because it believes there are benefits to be had. However, as it moves into sectors where it faces fewer rivals this may not always be the case. “In the areas where Google actively competes
Until now the largest social network in South Africa, Mxit, which claims to have 7,4m active monthly users, has been knocked from the top spot by Facebook, with an estimated 9,4m active users, a number the researchers say may actually be on the conservative side
The results of the 15th Sunday Times annual top brands survey, conducted by TNS South Africa, show that Vodacom is considered the best mobile operator and that Apple’s iPhone is the most desirable handset among South African business users. The survey looks
Social networking site Twitter is expected to launch a new music discovery application this weekend, while Apple is reportedly finalising deals with major labels before entering the streaming music space to take on Spotify and Pandora, which are a growing threat to the iTunes Store. There’s a
As the media frenzy around Oscar Pistorius’s bail hearing escalated last week, his media team worked hard to get its message out. Within days of the shooting of Reeva Steenkamp, the Pistorius camp enlisted the aid of UK spin doctor Stuart Higgins, repurposed Pistorius’s official website and
Human settlements minister Tokyo Sexwale’s confirmation of his divorce showed again that the advent of social media was blurring the line between the private and the public, media commentators said on Monday. Veteran media analyst Chris Moerdyk said the
Telkom now has a presence on Twitter, Facebook and LinkedIn. The company says it made the move to allow customers to engage with the company on channels they may find preferable to call centres or e-mail. A number of parody Telkom accounts exist on social networks
LinkedIn, the online network for business professionals, says it signed up its two millionth South African user on Tuesday. The US company, which is listed on the Nasdaq in New York with a market capitalisation of US$12bn, says it has 187m members in more 200 countries. It says the three biggest
Although 95% of large SA companies have some sort of social media strategy aimed at consumers, only 51% consider their efforts on Facebook to be effective. The figure drops to just 33% for Twitter. These findings are contained in the latest SA Social Media Landscape study by World Wide Worx. The
