A bruising contest among local smartphone players has pushed Apple’s iPhone into sixth place in China.
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Chinese brands are taking aim at more lucrative segments in smartphones and gaining market share in the process.
Apple’s iPhone sales in China fell 24% year on year in the first six weeks of 2024, while Huawei sales jumped 64%.
The world’s most prolific smartphone maker is leaning into AI as the key to unlocking greater sales this year.
Apple is asking suppliers to produce about 85 million units of the iPhone 15 this year, in line with the year before.
Qualcomm is working with Android smartphone companies to add satellite-based messaging capabilities to their devices.
China’s smartphone sales endured a record fall in 2022, tumbling 13% to their lowest level in a decade.
The global smartphone market had its worst third quarter since 2014 as economic headwinds pushed consumers to delay discretionary purchases.
Smartphone shipments fell 11% in the first quarter, the worst drop since the coronavirus outbreak, according to Canalys.
Apple’s iPhones led the mobile industry to a milestone in January, when handsets with 5G accounted for more than half of smartphone sales for the first time.