Cell C is shaking up its approach to marketing and advertising. Comedian Trevor Noah, who had become synonymous with the brand, is out. In is a more “experiential and testimonial-style” approach to capturing market share. Cell C, which has just over 10% of the mobile market in SA, has released a new
Browsing: Vodacom
Earlier this week, Blue Label Telecoms, the largest distributor of prepaid vouchers airtime in SA, revealed that 8ta accounts for well under 1% of its airtime revenues. Vodacom, MTN and Cell C contribute 53%, 34% and 10% respectively. There was little doubt 8ta, which was launched in 2010 after Telkom disposed of
Consumers can now purchase applications in the Samsung Apps Store for Android using premium SMS rather than a credit card. The company hopes this will encourage users without credit cards, or those reluctant to use one for application purchases, to use the store. “Until now, the only way to purchase from
JSE-listed telecommunications distribution specialist Blue Label Telecoms generated R795m in cash from operating activities in the six months to 30 November 2011, helping push accumulated cash resources on its balance sheet to R2,3bn and giving the company a war chest for its offshore expansion plans
American Tower Corporation (ATC), the company that acquired Cell C’s base station infrastructure last year in a R430m deal, has begun building its own mobile telecommunications towers from scratch in areas where operators have poor coverage. ATC SA CEO Pieter Nel says the company has just completed
At public hearings in Johannesburg on Thursday, the Independent Communications Authority of SA (Icasa) said it would consider all submissions by interested parties in creating an official definition of what constitutes an “underserviced area” for both Internet access and access to public
Strong growth in demand for data, where revenues have risen by 23,8% in the past year, has helped propel the Vodacom Group’s total sales higher by 12,2% to R18bn in the third quarter of its financial year to 31 December 2011. The JSE-listed telecommunications operator has reported a 41,2% increase in
Vodacom has cut data prices with a pair of new contract data promotions. The operator is offering all new and existing subscribers the option to sign up for one of two 24-month data packages, a 1GB or 2GB plan priced at R99/month and R149/month respectively. The Broadband Standard MyGig 1 entails
Simon Camerer, the man who “appointed” comedian Trevor Noah as Cell C’s CEO (“chief experience officer”) and who led the makeover of the cellular operator’s brand, is set to take the top sales and marketing job at DStv operator MultiChoice on 1 February. Camerer resigned as Cell C’s marketing director at the end of last year after
SA’s telecommunications industry has become “a bit boring” and “looks too settled”, says new Cell C CEO Alan Knott-Craig, who was named on Thursday as Lars Reichelt’s successor at the mobile operator. He appears keen to change that, promising big changes at Cell C, with a special focus on social networking, mobile broadband