Social media has not lived up to the promise of brand engagement, says a local expert. As marketers increasingly look for better ways to engage consumers, SMS and e-mail remain primary tools
Browsing: World Wide Worx
Far from being dead, BlackBerry could be set for something of a resurgence in Africa, with a significant percentage of consumers in five major markets indicating they may favour the brand when it comes time to buy their next phone. Nokia, on the other hand, is
A new survey of the technology habits of South Africa’s student community shows that Facebook has become the default social network among students, with 97% of students in tertiary education using the platform. Twitter is second at 67%, followed by
Affordable smartphones are starting to transform the landscape in Africa, getting millions of people across the continent online for the first time, but prices need to fall further and content and applications need to be tailored for local communities and languages, experts said this week
On Tuesday, technology market research firm World Wide Worx and online media monitoring company Fuseware released their annual report on the South African social media landscape. Their findings reveal that visual content is the biggest driving factor behind the uptake and
Big companies are splashing unprecedented amounts of cash into e-retail in South Africa, with the likes of online merchandiser Takealot.com recently raising R1bn of investment for expansion in the country and sub-Saharan Africa, and Naspers ploughing R5,6bn into e-commerce around the globe
Takealot made headlines last month when it secured about R1bn in funding from shareholder Tiger Global Management, an international investment firm. CEO Kim Reid told TechCentral when the deal was announced that Takealot is on an aggressive growth path in an effort to tap into what he called
Telkom’s second attempt in seven years at acquiring Business Connexion (BCX), the listed IT services group, will probably get the nod from South Africa’s competition authorities, analysts believe. Telkom on Thursday announced it had made a R2,7bn all-cash offer to buy out the JSE-listed IT services company. In 2004, Telkom bid
South African Apple distributor Core Group has been ordered by the Advertising Standards Authority (ASA) to withdraw an advertisement in which it claims that Apple iPads are used four times more than other tablet computers. The order followed a complaint lodged
MasterCard’s annual Online Behaviour Study, presented by World Wide Worx, has revealed that the availability of secure payment facilities is most critical to South Africans when they shop online. The study revealed that 90% of respondents cite the availability