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    Home » News » Vodacom takes aim at DStv Mobile

    Vodacom takes aim at DStv Mobile

    By Editor2 August 2010
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    Just days after Naspers subsidiary MultiChoice launched a streaming television service on Vodacom’s network, the cellular network operator has launched a product of its own.

    The company at the weekend announced it would offer a video-on-demand service for cellphones called TV:On Demand, taking aim at MultiChoice and its DStv Mobile offering.

    However, Vodacom’s product, which it’s launching in partnership with UK content provider, the On Demand Group, offers a video-on-demand service, whereas MultiChoice’s product is more linear in nature.

    The service, which is only available on certain handsets that support 3G, offers mainly television series, including popular shows from US network HBO. Programmes on offer include South Park, Entourage, The Sopranos and Sex and the City.

    The service is slightly more expensive than DStv Mobile. It costs R75/month or R20/week and data charges are waived. The service is available to both pre-paid and post-paid customers. The DStv product costs R59/month or R19/week.

    As with the DStv Mobile offering, a fair-use policy applies, but a Vodacom spokesman says that, in reality, users will not be disconnected, regardless of how many programmes they watch.  — Staff reporter, TechCentral

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