Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Global network rankings put just one SA operator on the map

      Global network rankings put just one SA operator on the map

      16 February 2026
      South African CISOs are facing a burnout epidemic

      South African CISOs are facing a burnout epidemic

      16 February 2026
      Telkom tops 25 million mobile subscribers as data growth surges - Serame Taukobong

      Telkom tops 25 million mobile subscribers as data growth surges

      16 February 2026
      BCX CEO Jonas Bogoshi to retire after seven years at the helm

      BCX CEO Jonas Bogoshi to retire after seven years at the helm

      16 February 2026
      The biggest thing missing from the state of the nation address - Cyril Ramaphosa

      The biggest thing missing from the state of the nation address

      16 February 2026
    • World
      Russia bans WhatsApp

      Russia bans WhatsApp

      12 February 2026
      EU regulators take aim at WhatsApp

      EU regulators take aim at WhatsApp

      9 February 2026
      Musk hits brakes on Mars mission

      Musk hits brakes on Mars mission

      9 February 2026
      Crypto firm accidentally sends R700-billion in bitcoin to its users

      Crypto firm accidentally sends R700-billion in bitcoin to its users

      8 February 2026
      AI won't replace software, says Nvidia CEO amid market rout - Jensen Huang

      AI won’t replace software, says Nvidia CEO amid market rout

      4 February 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E4: ‘We drive an electric Uber’

      10 February 2026
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E4: 'We drive an electric Uber'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
    • Opinion
      A million reasons monopolies don't work - Duncan McLeod

      A million reasons monopolies don’t work

      10 February 2026
      The author, Business Leadership South Africa CEO Busi Mavuso

      Eskom unbundling U-turn threatens to undo hard-won electricity gains

      9 February 2026
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      A million reasons monopolies don't work - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Investment » Apple unveils record $110-billion buyback

    Apple unveils record $110-billion buyback

    Apple's quarterly results beat modest expectations as the iPhone maker unveiled a record share buyback programme.
    By Agency Staff3 May 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Apple’s quarterly results and forecast beat modest expectations on Thursday, as the iPhone maker unveiled a record share buyback programme, sending its stock up 6% in extended trade.

    Apple increased its cash dividend by 4% and authorised an additional programne to buy back US$110-billion (R1.85-trillion) of stock. The buyback is the largest in the company’s history.

    Apple’s quarterly revenue fell, but less than analysts had expected, and CEO Tim Cook said revenue growth would return in the current quarter. The results and guidance suggest the company may be regaining its footing in the smartphone market, despite stiff competition and regulatory challenges.

    The surge in Apple’s shares following its report lifted its stock market value by over $160-billion

    The surge in Apple’s shares following its report lifted its stock market value by over $160-billion.

    Apple said fiscal second quarter revenue fell 4% to $90.8-billion, beating the average analyst estimate of $90.01-billion, according to LSEG data.

    For Apple’s current quarter, which ends in June, Cook said the iPhone maker expects “to grow low-single digits” in overall revenue. Wall Street expected 1.33% revenue growth to $82.89-billion, according to LSEG data.

    Long considered a must-own stock on Wall Street, Apple shares have underperformed other Big Tech companies in recent months, falling 10% this year as it struggles with weak iPhone demand and tough competition in China.

    Apple expects current-quarter services and iPad revenue to grow by double digits, chief financial officer Luca Maestri told analysts on a conference call. The company expects gross margins of between 45.5% and 46.5% for the fiscal third quarter.

    Raft of challenges

    Apple faces a raft of challenges across its business. Smartphone rivals such as Samsung Electronics have introduced competing devices aimed at hosting artificial intelligence chatbots.

    On the regulatory front, Apple’s services business, which contains its lucrative App Store and was one of the few areas of growth in the fiscal second quarter, is under pressure from a new law in Europe. In the US, the department of justice in March accused Apple of monopolising the smartphone market and driving up prices.

    For the fiscal second quarter, iPhone sales fell 10.5% to $45.96-billion, compared with analyst expectations of $46-billion. Apple executives said in February that the year-ago fiscal second quarter had benefited from a $5-billion surge in iPhone sales as the company caught up from supply-chain snarls during pandemic lockdowns.

    Read: Apple is shifting its focus to home robots

    Excluding that one-time phenomenon, iPhone sales were down only slightly as the Cupertino, California, company’s signature product faces stiff competition. In China, Huawei Technology has gained market share. Cook said that iPhone sales still experienced “growth in some markets, including China”.

    Apple’s revenue decline in China was not as steep as analysts expected, with Greater China sales of $16.37-billion for the fiscal second quarter that ended 30 March, down 8.1% and above analyst expectations of $15.59-billion, according to data from Visible Alpha.

    Apple has said little about its product plans for AI, the technology on which rivals Microsoft and Google are placing huge bets. The company started ramping up research and development spending last year, and Cook said the company has spent more than $100-billion on R&D in the past five years.

    “We continue to feel very bullish about our opportunity in generative AI and we’re making significant investments,” he said. “We’re looking forward to sharing some very exciting things with our customers” at events later this year, Cook said.

    As it races to bring AI into its products, Apple’s massive buyback programme may appease investors who have been bruised by its sinking stock price.

    They were really driven by the strength of the new MacBook Air that’s powered by the M3 chip

    “It’s certainly a great time to resort to this strategy as, on the one hand, the stock remains relatively fairly priced, and, on the other hand, it needs to garner solid support for a structural shift that may very well take several quarters to play out,” Investing.com analyst Thomas Monteiro said in a client note.

    Apple’s quarterly earnings per share were $1.53, above Wall Street estimates of $1.50, according to LSEG data.

    Sales in Apple’s services segment, which also represents Apple Music and TV offerings, rose to $23.87-billion, above analyst expectations of $23.27-billion, according to LSEG data.

    Analysts had expected Mac sales to decline in the fiscal second quarter, but they instead grew to $7.5-billion, compared with estimates of $6.86-billion, according to LSEG data.

    iPad slides

    “They were really driven by the strength of the new MacBook Air that’s powered by the M3 chip,” Cook said. “About half of our MacBook Air buyers during the quarter were new to the Mac.”

    The company’s sales in the iPad segment declined to $5.56-billion, below analyst expectations of $5.91-billion.

    In the company’s wearables segment, which represents sales of Apple Watches and AirPods headphones, sales fell to $7.91-billion, compared with analyst estimates of $8.08-billion, according to LSEG data.  — Stephen Nellis, Max A Cherney and Yuvraj Malik, with Noel Randewich, (c) 2024 Reuters

    Read next: Apple M4 chips will overhaul entire Mac line with AI



    Apple Google Microsoft Tim Cook
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleThe latest and greatest products from LG in 2024
    Next Article Paramount shambles rivals Musk’s messy Twitter bid

    Related Posts

    Dr Google, meet Dr Chatbot - neither is ready to see you now

    Dr Google, meet Dr Chatbot – neither is ready to see you now

    10 February 2026
    AI chatbots are coming to Apple CarPlay

    AI chatbots are coming to Apple CarPlay

    8 February 2026
    From stocks to crypto, markets reel as AI doubts grow

    From stocks to crypto, markets reel as AI doubts grow

    6 February 2026
    Company News
    Vox Weather viewer numbers continue to climb across multiple technology platforms

    Vox Weather viewer numbers continue to climb across tech platforms

    16 February 2026
    Vivo launches X300 flagship series in SA with 200MP Zeiss cameras

    Vivo launches X300 flagship series in SA with 200MP Zeiss cameras

    16 February 2026
    Cell C delivers maiden results with growth momentum, financial flexibility - Jorges Mendes

    Cell C delivers maiden results with growth momentum, financial flexibility

    13 February 2026
    Opinion
    A million reasons monopolies don't work - Duncan McLeod

    A million reasons monopolies don’t work

    10 February 2026
    The author, Business Leadership South Africa CEO Busi Mavuso

    Eskom unbundling U-turn threatens to undo hard-won electricity gains

    9 February 2026
    South Africa's skills advantage is being overlooked at home - Richard Firth

    South Africa’s skills advantage is being overlooked at home

    29 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Global network rankings put just one SA operator on the map

    Global network rankings put just one SA operator on the map

    16 February 2026
    Vox Weather viewer numbers continue to climb across multiple technology platforms

    Vox Weather viewer numbers continue to climb across tech platforms

    16 February 2026
    South African CISOs are facing a burnout epidemic

    South African CISOs are facing a burnout epidemic

    16 February 2026
    Vivo launches X300 flagship series in SA with 200MP Zeiss cameras

    Vivo launches X300 flagship series in SA with 200MP Zeiss cameras

    16 February 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}