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    Home » Sections » Broadcasting and media » David Ellison just won’t quit

    David Ellison just won’t quit

    Paramount CEO David Ellison is doubling down in his relentless pursuit of Warner Bros Discovery assets.
    By Agency Staff11 February 2026
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    David Ellison just won't quit
    Paramount CEO David Ellison

    Paramount Skydance has enhanced its Warner Bros Discovery bid by offering shareholders extra cash for each quarter the deal fails to close after this year and agreeing to cover the breakup fee the HBO owner would owe Netflix if it walked away.

    Even though Paramount did not raise its per-share offer, the sweeteners mark the company’s latest attempt to woo Warner Bros shareholders in its prolonged battle with Netflix for control of some of the world’s most prized TV and film assets.

    Paramount said on Tuesday that it has offered shareholders a US$0.25/share “ticking fee”, amounting to about $650-million in cash each quarter from early 2027 until the Warner Bros deal closes, signalling confidence the transaction will be completed relatively quickly.

    The sweetened deal is unlikely to sway WBD away from Netflix and towards Paramount

    It did not raise its overall offer of $30/share, or $108.4-billion including debt. But Paramount said it would fund the $2.8-billion termination fee that Warner Bros would owe Netflix if their $82.7-billion deal for its studio and streaming assets falls through.

    Both Netflix and Paramount covet Warner Bros for its leading film and television studios, extensive content library and major franchises such as Game of Thrones, Harry Potter and DC Comics superheroes Batman and Superman.

    Paramount, owner of CBS, would also acquire Warner Bros’ television networks, including CNN and TNT, which would be spun out into a separately traded company, Discovery Global, ahead of the Netflix merger.

    ‘Throwing spaghetti at the wall’

    Several analysts said the move signalled Paramount’s confidence that the Netflix deal may fail to pass regulatory scrutiny and it would have an easier path to approval, but it may not be enough to sway investors waiting for a higher offer.

    Netflix to buy Warner Bros Discovery in industry-defining megadeal”The sweetened deal is unlikely to sway WBD away from Netflix and towards Paramount. Paramount is throwing spaghetti at the wall and hoping something sticks,” said Ross Benes, senior analyst at Emarketer.

    “Outside of raising its price, Paramount’s best chance at stealing WBD is from outside regulators blocking Netflix.”

    Read: Netflix is going vertical

    Warner Bros said its board would review the revised offer but has not changed its recommendation in support of the Netflix deal.

    Paramount also unveiled several other measures aimed directly at addressing criticisms about its offer from the Warner Bros board.

    Warner Bros slams the door on Paramount
    Image: Reuters

    It said it would backstop Warner Bros’ planned debt exchange, offering to fully reimburse the potential $1.5-billion fee owed to bondholders without reducing the separate $5.8-billion reverse termination fee owed to Netflix, if the merger deal with Warner Bros fails to close.

    The company also said it certified compliance with the US department of justice’s second request on Monday, triggering a 10-day waiting period and has already secured foreign-investment clearance in Germany. It added it is in talks with antitrust regulators in the US, the EU and the UK.

    “We are making meaningful enhancements – backing this offer with billions of dollars, providing shareholders with certainty in value, a clear regulatory path and protection against market volatility,” Paramount CEO David Ellison said in a statement.

    The US department of justice is reportedly examining whether Netflix engaged in anticompetitive practices

    Paramount also raised the personal guarantee from Oracle co-founder Larry Ellison to $43.3-billion and expects to fund the deal with $54-billion of debt from Bank of America, Citigroup and Apollo.

    The rival bidder called on Warner Bros directors to declare the amended offer a potential superior proposal, and resume negotiations.

    Paramount said it is open to discussing “contractual solutions” with Warner Bros’ board to address the possibility that Discovery Global’s financial performance could continue to deteriorate beyond what it is projecting for its linear network business.

    The company has argued that Netflix’s offer leaves Warner Bros shareholders exposed to significant uncertainty as the amount of cash they would receive depends entirely on Discovery Global’s financial condition at the time of the spinoff.

    Spurned

    Paramount has estimated that if Discovery Global were spun off with leverage similar to Comcast spinning off most of its NBCUniversal cable networks to Versant, Netflix’s cash consideration for the deal would fall to $23.20/share.

    The David Ellison-led company has extended the deadline for its tender offer to 20 February, giving it more time to convince investors that its proposal for the Hollywood studio was superior to a rival bid from Netflix. However, Warner Bros has repeatedly spurned Paramount’s offer.

    Read: Netflix to buy Warner Bros Discovery in industry-defining megadeal

    The US DoJ is reportedly examining whether Netflix engaged in anticompetitive practices as part of its regulatory review of the deal. Netflix has pointed out that Google’s YouTube accounts for more viewing time on US televisions than other streaming services.

    For Netflix, gaining access to Warner Bros’ marquee assets — from Friends to Batman — could give it the cultural firepower to develop a new wave of streaming-first spinoffs, prequels and sequels. It would also make Netflix the biggest global streaming player, with roughly half a billion subscribers.

    Netflix
    Mike Blake/Reuters

    Warner Bros will hold a special investor meeting to vote on the Netflix deal, with the streaming pioneer saying that the meeting was expected to be held by April.

    Netflix had last month switched to an all-cash offer for Warner Bros without increasing its $82.7-billion price. The Warner Bros board has said the Netflix merger deal is superior to Paramount’s bid because its investors would retain a stake in the separately traded Discovery Global.  — Harshita Mary Varghese and Aditya Soni, with Kritika Lamba, (c) 2026 Reuters

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