Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Telkom reports this Tuesday: the real story will be in the detail - Serame Taukobong

      Telkom reports this Tuesday: the real story will be in the detail

      31 May 2026
      Nvidia's first CPUs to debut in Windows laptops this week

      Nvidia CPUs to debut in Windows laptops this week

      31 May 2026
      SA telecoms industry veteran appointed to top Eskom job - Junaid Munshi

      SA telecoms industry veteran appointed to top Eskom job

      29 May 2026
      The hidden cost of social media age bans is everyone's privacy

      The hidden cost of social media age bans is everyone’s privacy

      29 May 2026
      South Africa's fraud surge runs on trust, not hacking

      South African fraud surge runs on trust, not hacking

      29 May 2026
    • World
      Watch: Bezos rocket erupts in fireball during ground test

      Watch: Bezos rocket erupts in fireball during ground test

      29 May 2026
      AI boom hands Samsung chip workers life-changing bonuses

      AI boom hands Samsung chip workers life-changing bonuses

      27 May 2026
      Luce lit: Ferrari unveils its first electric car

      Luce lit: Ferrari unveils its first electric car

      26 May 2026
      Huawei claims chip design breakthrough

      Huawei claims chip design breakthrough

      25 May 2026
      Pope urges world to hit brakes on AI - Pope Leo

      Pope urges world to hit brakes on AI

      25 May 2026
    • In-depth
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
      The biggest untapped EV market on Earth is hiding in plain sight

      The biggest untapped EV market on Earth is hiding in plain sight

      1 April 2026
      AI, cybersecurity power standout year for Datatec - Jens Montanana

      The R16-billion tech giant hiding in plain sight

      26 March 2026
      The last generation of coders

      The last generation of coders

      18 February 2026
    • TCS
      TCS+ | The Up&Up Group on the hidden cost of AI - Jason Harrison

      TCS+ | The Up&Up Group on the hidden cost of AI

      13 May 2026
      Michael Rossouw

      TCS+ | The retirement decision most South Africans get wrong

      6 May 2026
      TCS | The Cape Town start-up listening for TB with AI - Braden van Breda

      TCS | The Cape Town start-up listening for TB with AI

      4 May 2026

      TCS+ | ‘The ISP for ISPs’: Vox’s shift to wholesale aggregator

      20 April 2026
      TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

      TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

      15 April 2026
    • Opinion
      Treasury's crypto crackdown is a betrayal of Mandela's promise - Duncan McLeod

      Treasury’s crypto crackdown is a betrayal of Mandela’s promise

      22 May 2026
      South Africa is sleepwalking into another AI policy failure - Celeste Labuschagne

      South Africa is sleepwalking into another AI policy failure

      20 May 2026
      AI won't fix your culture - it will expose it - Jackie Kennedy

      AI won’t fix your culture – it will expose it

      19 May 2026
      Treasury's crypto crackdown is a betrayal of Mandela's promise - Duncan McLeod

      Free calls, dead voice and Shameel Joosub’s Spanish ghost

      22 April 2026
      The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

      The conflict of interest at the heart of PayShap’s slow adoption

      26 March 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » In-depth » Google says ‘Hello, Moto’

    Google says ‘Hello, Moto’

    By Editor15 August 2011
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Google on Monday said it was buying Motorola Mobility for US$12,5bn in what most analysts are seeing as escalation of the software patents war with Apple and Microsoft. But the acquisition holds both opportunities and big risks for the world’s biggest Internet company.

    The deal, which must still be approved by regulators, comes in the wake of Apple filing a number of patent infringement lawsuits against Samsung Electronics, HTC and Motorola, with the iPhone and iPad maker claiming the companies have copied its intellectual property.

    Google’s smartphone operating system, Android, is also itself under attack from Microsoft, which claims that the software includes innovations it patented and is demanding licensing fees.

    And Oracle is suing Google because it says the company uses the Java programming language heavily in the development of Android. Oracle acquired Sun Microsystems, which owns Java, in 2010 in a $7,4bn deal.

    In June this year, Google, working in conjunction with Intel, failed to outbid Apple and Microsoft in an auction of patents owned by Nortel Networks. The Motorola deal will give it an important patent arsenal in the ever-spiralling legal battles with its rivals.

    Carolina Milanesi, research vice president in Gartner’s mobile devices team, says there is “no doubt that patents were the main reason for the acquisition”. She says the deal puts Google in a much stronger bargaining position with regard to the current litigation in which it is embroiled.

    “There are many patents pertaining to wireless technologies in Motorola’s portfolio … and it does give Google a little bit more ammunition to fight back.”

    However, Milanesi says this doesn’t necessarily mean the lawyers are going to be any less busy. “The trend in the industry is to go to court. You’ll continue to see that,” she says.

    Carolina Milanesi

    The acquisition is risky for Google in that it could alienate other hardware manufacturers that have come to rely on Android for their smartphone and tablet offerings. Officially, Samsung, HTC, LG Electronics and Sony Ericsson have praised the acquisition, but Milanesi says it’s just “politically correct to welcome the deal”. They must be asking themselves if Motorola is going to become Google’s preferred partner for Android, she says. “Are Motorola devices going to get new features and operating system updates first?”

    She doesn’t believe there’s much third-party smartphone manufacturers that use Android can do. Samsung, for example, couldn’t walk away even it wanted to. But it’s not all bad news for these companies. “Motorola isn’t suddenly going to move millions of units a quarter. It’s largely a forgotten brand and Google won’t be able to ramp it up overnight. Also, Google remains dependent on other vendors to get the volumes and international market penetration it wants.”

    Milanesi says it will take months, if not years, to know if Google overpaid for Motorola Mobility. She says it depends how much Google believes it can save in court time and legal costs fighting patent battles with its rivals.

    Arthur Goldstuck, MD of research house World Wide Worx, says the announcement is “astonishing” but it “shouldn’t have taken the market by surprise because one of the dilemmas Google has long faced is how to benefit from Android having let it loose in the industry”.

    “Motorola’s Mobility division has languished for the last few years, but the launch of the Xoom tablet and the Atrix handset earlier this year was a big jolt for the industry because it showed the company could reinvent itself,” he says. Google could now become a “leader in both phone and tablet devices”.

    Arthur Goldstuck

    Not unsurprisingly, Monday’s announcement set a fire under the share price of Motorola rival Nokia, which analysts believe may be ripe for a takeover offer, perhaps from Microsoft. Nokia has already chosen sides in the smartphone war, opting to use Microsoft’s Windows Phone operating system on many of its upcoming devices.

    Goldstuck says there is “no doubt” Microsoft will make a hardware acquisition of its own. “Microsoft may not chase Nokia specifically, it may go after Research in Motion (RIM), or maybe even LG,” he says.

    He cautions against fixating too much on the implications of Google’s acquisition of Motorola Mobility in the ongoing patent wars, saying it’s “more about what Android can do for Google’s bottom line through its now owning a hardware platform”.

    However, the deal “insulates Google a little from the patent battles”, he says. “Motorola’s portfolio includes patents that greatly predate Apple’s. The roar of Motorola patents will drown out the bleating of Apple patents. Apple must be using some of Motorola patents and [so] Google can use this acquisition as a good lever to counter Apple’s future patent plans.”

    Ryan Smit, digital consumer unit head at research and consulting firm BMI-TechKnowledge, says Google is going to “have to be careful” about not disadvantaging other manufacturers that rely on Android”. It needs to ensure they “feel confident about Android rather than tempting them to return to their own operating systems or create new ones”.

    Smit says it’s also essential for Google to keep Motorola Mobility as a separate business rather than integrating it tightly. “Android’s openness is its biggest selling point and Google needs to act both as a developer pushing Android and now as a hardware player, too. It’s going to be a balancing act.”  — Craig Wilson, TechCentral

    • Subscribe to our free daily newsletter
    • Follow us on Twitter or on Facebook
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Apple Arthur Goldstuck BMI-TechKnowledge Carolina Milanesi Gartner Google HTC LG Electronics Microsoft Motorola Nokia Oracle Research in Motion Ryan Smit Samsung Samsung Electronics
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTelkom, unions resume talks over pay
    Next Article Patently insane

    Related Posts

    Nvidia's first CPUs to debut in Windows laptops this week

    Nvidia CPUs to debut in Windows laptops this week

    31 May 2026
    South Africa's right-to-repair vacuum

    South Africa’s right-to-repair vacuum

    27 May 2026
    Threat actors don't hack in anymore - they log in - Altron Digital Business Microsoft South Africa

    Threat actors don’t hack in anymore – they log in

    27 May 2026
    Company News
    Why most workforce engagement changes nothing - Change Logic

    Why most workforce engagement changes nothing

    29 May 2026
    Arctic Wolf takes aim at South Africa's security blind spots - Jason Oehley

    Arctic Wolf takes aim at South Africa’s security blind spots

    29 May 2026
    Murang'a county expands healthcare access with Paratus and Starlink

    Murang’a county expands healthcare access with Paratus and Starlink

    29 May 2026
    Opinion
    Treasury's crypto crackdown is a betrayal of Mandela's promise - Duncan McLeod

    Treasury’s crypto crackdown is a betrayal of Mandela’s promise

    22 May 2026
    South Africa is sleepwalking into another AI policy failure - Celeste Labuschagne

    South Africa is sleepwalking into another AI policy failure

    20 May 2026
    AI won't fix your culture - it will expose it - Jackie Kennedy

    AI won’t fix your culture – it will expose it

    19 May 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Telkom reports this Tuesday: the real story will be in the detail - Serame Taukobong

    Telkom reports this Tuesday: the real story will be in the detail

    31 May 2026
    Nvidia's first CPUs to debut in Windows laptops this week

    Nvidia CPUs to debut in Windows laptops this week

    31 May 2026
    SA telecoms industry veteran appointed to top Eskom job - Junaid Munshi

    SA telecoms industry veteran appointed to top Eskom job

    29 May 2026
    The hidden cost of social media age bans is everyone's privacy

    The hidden cost of social media age bans is everyone’s privacy

    29 May 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}