Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Bill Gates, OpenAI team up for AI health push in Africa

      Bill Gates, OpenAI team up for AI health push in Africa

      21 January 2026
      South Africa's new fibre broadband battle

      South Africa’s new fibre broadband battle

      20 January 2026
      South Africa needs a national 'quantum defence strategy'

      South Africa needs a national ‘quantum defence strategy’

      20 January 2026
      Chinese brands tighten grip on South Africa's used car market

      Chinese brands tighten grip on South Africa’s used car market

      20 January 2026
      Severe geomagnetic storm hits Earth, Sansa confirms

      Severe geomagnetic storm hits Earth, Sansa confirms

      20 January 2026
    • World
      Taiwan, US strike strategic AI and chip supply-chain pact - TSMC

      Taiwan, US strike strategic AI and chip supply-chain pact

      20 January 2026
      Oracle sued as bondholders allege AI debt plans were hidden - Larry Ellison

      Oracle sued as bondholders allege AI debt plans were hidden

      15 January 2026
      Activists call for X, Grok to removed from app stores - Elon Musk

      Activists call for X, Grok to removed from app stores

      14 January 2026
      Uganda shuts down internet ahead of pivotal election

      Uganda shuts down internet ahead of pivotal election

      14 January 2026
      Taiwan seeks arrest of OnePlus CEO - Pete Lau

      Taiwan seeks arrest of OnePlus CEO

      14 January 2026
    • In-depth
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      DStv dodges channel blackout in last-minute deal with Warner Bros

      Canal+ plays hardball – and DStv viewers feel the pain

      3 December 2025
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
    • TCS

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
    • Opinion
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
      Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
      BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

      BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

      3 December 2025
      ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » World » Has Google+ become a virtual ghost town?

    Has Google+ become a virtual ghost town?

    By Editor28 February 2012
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    The average Google+ user only spends an average of three minutes a month on the social network, while MySpace, LinkedIn and Twitter are all seeing more time spent per user each month, according to research firm comScore.

    In a scathing Wall Street Journal report titled “The Mounting Minuses at Google+“, the case is made that Google+ has failed to keep users interested, especially compared to sites like Facebook, Tumblr and Pinterest.

    In what might be an unfair comparison, comScore said Facebook users spend an average of 405 minutes a month on the network, while Google+ users spent just 3 minutes a month. To make the contrast worse, social networking pariah MySpace has users spending an average of eight minutes a month.

    Google executive Bradley Horowitz said in November that Google+ isn’t a Facebook competitor and that it really is more a social layer connecting Google’s products. At the time Horowitz said: “We think of Google+ as a mode of usage of Google, a way of lighting up your Google experience as opposed to a new product. It’s something that takes time to appreciate, even internally. It’s easy to think of Google+ as something other than just Google, and I think it’ll take more launches before the world catches up with this understanding.”

    Google would not provide a direct comment about the Wall Street Journal article, but a spokesperson did say: “The reality that Google+ is much more than a destination site makes it exceedingly hard for any third-party research firm to monitor or measure its performance. Google thinks about the service not as a site but as a deepening of its relationship to billions of existing users who are already committed to Google’s services like Search, YouTube, Android, etc.”

    By this measure, engagement is already enormous.

    In reaction to the Wall Street Journal report, several Google+ watchers have also countered with their own takes. Rackspace evangelist and one of the most-followed Google+ users Robert Scoble wrote on Google+: “Stop comparing Facebook to Google+. And if this is a ghost town why does a new message show up on my street every 15 seconds? Oh, yeah, the mainstream media is threatened by Google+.”

    Danny Sullivan, editor-in-chief of Search Engine Land, wrote on Twitter: “Yes, Google+ far less active than Twitter & Facebook. But ghost town? Nah. & Ignore at your Google ranking peril brands.”  — Sean Ludwig, VentureBeat

    • Subscribe to our free daily newsletter
    • Follow us on Twitter or on Google+ or on Facebook
    • Visit our sister website, SportsCentral (still in beta)


    Facebook Google LinkedIn MySpace Twitter
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleHow S Africans can get fibre to the home
    Next Article Skype arrives on Windows Phone

    Related Posts

    Wikipedia moves to monetise AI giants' reliance on its content

    Wikipedia moves to monetise AI giants’ reliance on its content

    15 January 2026
    Alphabet tops $4-trillion valuation

    Alphabet tops $4-trillion valuation

    13 January 2026
    India seeks unprecedented access to smartphone software - Narendra Modi

    India seeks unprecedented access to smartphone software

    12 January 2026
    Company News
    How Norton is protecting digital lives in a hostile online world - Avert ITD Avert IT Distribution

    How Norton is protecting digital lives in a hostile online world

    20 January 2026
    Beyond the hype: trust is the first step to generative AI ROI

    Beyond the hype: trust is the first step to generative AI ROI

    19 January 2026
    New Planet Energy and Span Africa launch landmark solar project

    New Planet Energy and Span Africa launch landmark solar project

    19 January 2026
    Opinion
    AI moves from pilots to production in South African companies - Nazia Pillay SAP

    AI moves from pilots to production in South African companies

    20 January 2026
    ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

    ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

    14 December 2025
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Bill Gates, OpenAI team up for AI health push in Africa

    Bill Gates, OpenAI team up for AI health push in Africa

    21 January 2026
    South Africa's new fibre broadband battle

    South Africa’s new fibre broadband battle

    20 January 2026
    South Africa needs a national 'quantum defence strategy'

    South Africa needs a national ‘quantum defence strategy’

    20 January 2026
    AI moves from pilots to production in South African companies - Nazia Pillay SAP

    AI moves from pilots to production in South African companies

    20 January 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}