Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Silicon batteries are about to upend smartphone battery life

      Silicon batteries are about to upend smartphone battery life

      9 January 2026
      AI hardware booms at CES, but consumer adoption is uncertain

      AI hardware booms at CES, but consumer adoption is uncertain

      9 January 2026
      Major overhaul coming to Gmail

      Major overhaul coming to Gmail

      9 January 2026
      Telecoms firms lose bid to rein in US tech giants

      Telecoms firms lose bid to rein in US tech giants

      9 January 2026
      Watts & Wheels: S1E1 - 'William, Prince of Wheels'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
    • World
      Samsung forecasts record operating profit as AI demand sends memory chip prices sharply higher worldwide - TM Roh

      Samsung cashes in on AI data centre boom as memory prices soar

      8 January 2026
      EU pressure mounts on Musk's X over AI 'undressing' images - Wolfram Weimer

      EU pressure mounts on Musk’s X over AI ‘undressing’ images

      7 January 2026
      Intel launches Panther Lake, its next-gen PC chip

      Intel launches Panther Lake, its next-gen PC chip

      6 January 2026
      Starlink plans to lower satellite orbit to enhance safety

      Starlink plans to lower satellite orbit to enhance safety

      4 January 2026
      Lou Gerstner, the man who saved IBM, dies at 83

      Lou Gerstner, the man who saved IBM, dies at 83

      29 December 2025
    • In-depth
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      DStv dodges channel blackout in last-minute deal with Warner Bros

      Canal+ plays hardball – and DStv viewers feel the pain

      3 December 2025
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
    • TCS
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
    • Opinion
      ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
      Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
      BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

      BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

      3 December 2025
      ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Company News » How Azure is transforming SMEs

    How Azure is transforming SMEs

    By First Distribution8 March 2019
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    In today’s competitive landscape, SMEs have an advantage over large enterprises that need to be leveraged now more than ever: speed and agility.

    Unlike corporates, SMEs operate as small teams that can make — and implement — decisions in hours and days, not weeks and months.

    However, one of the challenges SMEs continue to face is cash flow. Without the ability to invest in enterprise-level hardware, SMEs have been constrained by access to technology.

    Go Inside Microsoft Azure 2019 – an exclusive white paper and nine-part video mini Series. Revealed: Nine reasons why South African businesses are migrating to the Azure Cloud. Plus: A practical guide to migrating your business to Azure.

    As is now clear, public cloud has changed the game. Access to enterprise-level software, using flexible pricing structures that can grow with a business’s needs, means that SMEs can now compete head-on with corporates, while retaining their speed and agility.

    This is Microsoft’s vision: to provide businesses large and small alike with the same tools and functionality, and Azure is a key tenant of that vision.

    Scale according to your needs

    On Azure, you can scale up and scale down at any time — depending on workloads. Not only does this give SMEs flexibility, but it removes many restraints that are present with on-premise hardware. For an SME, where cash flow is crucial, the time and cost associated with maintaining hardware and physical servers are reduced. In addition, public cloud solutions and hybrid-friendly solutions like Azure increase speed, efficiency, agility and productivity in a business because they are software defined.

    We like to call it “pay as you grow”; you don’t need to invest in more servers as your capacity and requirements increase. Rather, you can simply invest in more services or unlock more users. You pay for what you need — nothing more.

    This gives SMEs the freedom to grow without incurring large capex costs. A key growth challenge faced by SMEs is financially overextending — investing in growth that the business cannot maintain because of the investment’s impact on cash flow.

    In South Africa, more than 80% of business owners have identified seasonal cash flow as the greatest challenge facing the SME sector today, which begs the question: how do you grow without overextending yourself?

    One of the key ways is through software as a service (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS) — all offered by Azure.

    Zero downtime

    As Africa’s leading cloud distributor, we have seen the impact that having access to speed of deployment, operations and scalability when they need it has had on the growth of SMEs. Why invest in any solution before you need it? And more importantly, why invest in something until you can see the impact it will have on your business?

    Flexible cloud solutions ensure that you only use — and pay for — what you need, when you need it. Running your business on Azure ensures that your business is always operating, with world-class uptime. The loss of revenue and system downtime can be devastating for SMEs, which is just one more reason to seriously consider what Azure can do for your business.

    About First Distribution
    First Distribution is the leading value-added distributor in Africa. Our offering includes a product portfolio of global leading data centre, cloud, networking and security products and services. This embraces hybrid solutions with access to any combination of on premise, private cloud and public cloud end-to-end solutions from multiple vendors. The portfolio, together with highly skilled staff to support and manage vendors with an unrivalled level of expertise, ensures that our partners have the key elements required for success. First Distribution additionally hosts one of the largest technology partner-to-partner networks in Africa allowing partners to extend the reach of their solutions across the continent. Visit www.firstdistribution.com to find out more.

    • This promoted content may have been paid for by the party concerned


    Azure First Distribution Microsoft Azure
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleApple boss trumps Trump after president’s name gaffe
    Next Article Eskom line trips, causing widespread Jo’burg blackout

    Related Posts

    The AI party that could end in tears

    The AI party that could end in tears

    27 October 2025
    HITS in the cloud: key insights from Azure Arc SQL webinar

    HITS in the cloud: key insights from Azure Arc SQL webinar

    15 October 2025
    Microsoft cloud migration needs more than a road map - Westcon-Comstor

    Microsoft cloud migration needs more than a road map

    2 October 2025
    Company News
    Owning the right data is the new competitive moat in AI - CallMiner

    Owning the right data is the new competitive moat in AI

    9 January 2026
    Why trust is the real currency in modern media

    Why trust is the real currency in modern media

    6 January 2026
    Why banks and insurers need a single decisioning brain as pressures collide - SAS

    Why banks and insurers need a single decisioning brain as pressures collide

    29 December 2025
    Opinion
    ANC's attack on Solly Malatsi shows how BEE dogma trumps economic reality - Duncan McLeod

    ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

    14 December 2025
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025
    BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

    BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

    3 December 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Silicon batteries are about to upend smartphone battery life

    Silicon batteries are about to upend smartphone battery life

    9 January 2026
    AI hardware booms at CES, but consumer adoption is uncertain

    AI hardware booms at CES, but consumer adoption is uncertain

    9 January 2026
    Major overhaul coming to Gmail

    Major overhaul coming to Gmail

    9 January 2026
    Owning the right data is the new competitive moat in AI - CallMiner

    Owning the right data is the new competitive moat in AI

    9 January 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}