Personal navigation device manufacturer TomTom has released a Top Gear edition of its Go Live personal satellite navigation device. The device features the voice of Top Gear host Jeremy Clarkson.
The 4,3-inch touch screen device also supports TomTom’s traffic information service and includes novelties like a silent “Stig mode” – the Stig is the silent racing driver on the popular UK-based show. Plus, there are Top Gear-related points of interest and start-up and shutdown screens.
Hands-free is made possible by means of integrated Bluetooth voice control.
It’s not the first time TomTom has used celebrities to market its devices. It also sell a Blue Bulls GPS unit, with the voices of five of the popular Pretoria team’s voices pre-loaded on the device — Victor Matfield, Akona Ndungane, Morné Steyn, Francois Hougaard and Pierre Spies.
Although the link between a navigation device manufacturer and Top Gear, which is the world’s most popular motoring show, is self-evident, it’s still amusing to imagine Jeremy Clarkson — a notorious speedster — telling you to “mind the speed limit” or “slow down”.
Perhaps TomTom should have opted for James “Captain Slow” May instead. — Craig Wilson, TechCentral
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