Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Icasa's R100-million surplus and its empty toolbox

      Icasa’s R100-million surplus and its empty toolbox

      13 October 2026
      iOCO profit jumps 39% as operating cash flow falls 44%

      iOCO profit jumps 39% as operating cash flow falls 44%

      13 October 2026
      Apple takes another shot at the smart home - Apple HomeView

      Apple takes another shot at the smart home

      13 October 2026
      Wits researchers build a neural network that runs on light

      Wits researchers build a neural network that runs on light

      13 October 2026
      Sun International CEO Ulrik Bengtsson, who launched the group's responsible gambling charter

      Sun International launches gambling charter as tax fight looms

      13 October 2026
    • World
      AI is now holding up the world economy, says IMF

      AI is now propping up the world economy, says IMF

      12 October 2026
      SpaceX takes aim at US wireless carriers with spectrum acquisition

      Starlink is coming for your mobile operator

      9 October 2026
      The AI PC is finally here. It's just very expensive - Jensen Huang, Satya Nadella

      The AI PC is finally here. It’s just very expensive

      8 October 2026
      The memory crunch is making Samsung fabulously rich

      The memory crunch is making Samsung fabulously rich

      8 October 2026
      SpaceX to borrow $40-billion to buy Nvidia chips

      SpaceX to borrow $40-billion to buy Nvidia chips

      7 October 2026
    • In-depth

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
    • TCS
      W&W | LDV's Gerhard Moolman on electric bakkies, fleet orders and 'school fees'

      W&W | LDV’s Gerhard Moolman on electric bakkies and fleets

      9 October 2026
      TCS | Frogfoot sees bigger fibre deals coming - TechCentral Show guests Abraham van der Merwe and Shane Chorley

      TCS | Frogfoot sees bigger fibre deals coming

      8 October 2026
      Meet the CIO | Vodacom's Mohamed Sami on the agentic future

      Meet the CIO | Vodacom’s Mohamed Sami on the agentic future

      5 October 2026
      Lexi Novitske, general partner at Norrsken22, on the TechCentral Show

      TCS | Norrsken22’s Lexi Novitske on how China is winning African tech

      1 October 2026
      TCS | Dominic White and Adam Ely on AI agents going rogue

      TCS | Dominic White and Adam Ely on AI agents going rogue

      29 September 2026
    • Opinion
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
      South Africa's next energy crisis is in the accounts department - Craig Holmes

      South Africa’s next energy crisis is in the accounts department

      29 September 2026
      The steam engine lesson AI doomsayers keep missing - Sam Clarke

      The steam engine lesson AI doomsayers keep missing

      28 September 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Regulating AI: apply the laws we have first

      21 September 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » Synthesis, Google Cloud smash data silos holding back African enterprises

    Synthesis, Google Cloud smash data silos holding back African enterprises

    Promoted | Synthesis is using Google Cloud to break down data silos and fast-track AI adoption for African enterprises.
    By Digicloud Africa2 March 2026
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Synthesis, Google Cloud smash data silos holding back African enterprises

    Enterprises in South Africa and across Africa are fast overcoming data hurdles that stood in the way of AI adoption thanks to Google Cloud solutions and a new model for compliant, integrated data management by Digicloud professional services partner Synthesis.

    Louis-Philip (LP) Shahim, Google Cloud practice lead at Synthesis, a Digicloud Africa partner, says the Synthesis data and analytics practice uses Google Cloud to rapidly build enterprise-grade data platforms that break down data silos and address security concerns.

    “Our platform addresses a challenge that’s been around for a long time: data in silos,” Shahim says. “For years, Synthesis has been really good at building the foundations to break down data silos for companies. With Google Cloud solutions, we have built accelerators or patterns that we’ve been able to redeploy across multiple customers for different use cases. The first one that we ever deployed took us about two weeks and now we can deploy a similar pattern into different regions in as little as three days.”

    Synthesis has been really good at building the foundations to break down data silos for companies

    Shahim says key Google solutions Synthesis deploys in its data platform are BigQuery (the autonomous data to AI platform that automates the entire data life cycle), Google’s Dataproc (a fast and fully managed cloud service for running Apache Spark and Apache Hadoop clusters), and Looker Studio for interactive, collaborative reports and dashboards.

    “With Gemini Enterprise on top of all of that, it’s transformative. Gemini Enterprise gives you the ability to connect into your existing systems. So, you’re putting AI on top of your existing data sources, which could be SharePoint, OneDrive or Google Drive, and you’re giving people a knowledge base that is accessible to anyone in the company as a single source of truth,” he says.

    “We’re making it very specific to companies and their particular use cases and making sure that the data is cleaned and sanitised in a way that makes it useful from the very beginning. Our view is that if you build a good data platform and a core system that meets your business use case, and you put Gemini Enterprise on top of that, nothing that can stop you. You’ll always have good results with your AI.”

    Addressing security and compliance

    Security and compliance are also top concerns for enterprises moving to harness AI, Shahim notes. “Synthesis has had years of experience in multiple industries, including highly regulated sectors like financial services,” he says.

    “We build secure, bespoke and compliant data platforms that meet each enterprise’s needs. For example, one of our clients is a global customer that must be compliant with different regulations all over the world. We’ve used our model to deploy a data platform in each region with all the security guardrails they require to align with different regulatory requirements. With an analytics layer on top, we can allow data analysts and business users to access certain information for analysis.”

    Synthesis, Google Cloud smash data silos holding back African enterprises

    Africa’s enterprises move to Google

    Shahim says the Synthesis data and analytics practice is seeing a surge in interest from enterprises across Africa, and expects to grow its business across the continent this year.

    “There was some hesitation about Google Cloud until a few years ago, but now enterprises have realised that Google has really started to outshine the competition,” he says. “Google Cloud has invested US$1-billion into the networking and infrastructure to bring Google’s power to Africa, and has proven its security capabilities. So, big corporates are taking Google seriously now.”

    Read: Stellar year expected for Digicloud Africa and its reseller partners

    Google Cloud solutions and the Synthesis data platform are revolutionising business for Synthesis clients, Shahim says. “We’re basically reimagining the whole business for them. It’s a common thing across a lot of enterprises that businesses are run on one or two Excel spreadsheets that have become so large that people’s laptops crash when they open them. We’ve taken that data and made it reusable, giving anyone in the organisation access to the information they need to run the business,” he concludes.

    About Digicloud Africa
    Digicloud Africa is Google’s chosen enablement partner in Africa. Through Digicloud, Google is creating an ecosystem of Google Cloud partners across the continent. Digicloud supports its partner network by providing the necessary training, tools and resources needed to implement cloud solutions and support to their customers successfully. As customer demands for technology intensify, Digicloud is increasing its investment in supporting its partners to achieve sustainable growth. Digicloud’s partner enablement helps organisations build skills around open, advanced technologies to go to market with outcome-based solutions. Find Digicloud Africa on LinkedIn.

    • Read more articles by Digicloud Africa on TechCentral
    • This promoted content was paid for by the party concerned
    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Digicloud Digicloud Africa Google Google Cloud Louis-Philip Shahim LP Shahim
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleComponents price shock hitting South African PC buyers hard
    Next Article 7 ICT nightmares keeping South African SMEs awake at 3am

    Related Posts

    Apple takes another shot at the smart home - Apple HomeView

    Apple takes another shot at the smart home

    13 October 2026
    Claude is turning into an office suite

    Claude is turning into an office suite

    9 October 2026
    AI spending now dwarfs the railway and dot-com booms

    AI spending now dwarfs the railway and dot-com booms

    4 October 2026
    Company News
    The sovereignty paradox: who really controls your data when the rand drops? Cloud on Demand / Microsoft

    The sovereignty paradox: who really controls your data when the rand drops?

    13 October 2026
    Paratus Namibia showcases connectivity solutions at ICT Summit 2026

    Paratus Namibia showcases connectivity solutions at ICT Summit 2026

    13 October 2026
    When every minute counts: how AnyDesk brings technical expertise to the business - Avert IT Distribution

    When every minute counts: how AnyDesk brings technical expertise to the business

    13 October 2026
    Opinion
    When a machine can choose, who does it become? Fanie van Rooyen

    When a machine can choose, who does it become?

    9 October 2026
    Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

    Let South Africans jailbreak their way to digital sovereignty

    5 October 2026
    South Africa's next energy crisis is in the accounts department - Craig Holmes

    South Africa’s next energy crisis is in the accounts department

    29 September 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Icasa's R100-million surplus and its empty toolbox

    Icasa’s R100-million surplus and its empty toolbox

    13 October 2026
    iOCO profit jumps 39% as operating cash flow falls 44%

    iOCO profit jumps 39% as operating cash flow falls 44%

    13 October 2026
    Apple takes another shot at the smart home - Apple HomeView

    Apple takes another shot at the smart home

    13 October 2026
    Wits researchers build a neural network that runs on light

    Wits researchers build a neural network that runs on light

    13 October 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter