Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      The AI reckoning arrives at South Africa's universities

      The AI reckoning arrives at South Africa’s universities

      3 July 2026
      South Africa's IoT opportunity is smaller than it looks - and already taken

      South Africa’s IoT opportunity is smaller than it looks – and already taken

      3 July 2026
      SA business grows even as optimism sinks to five-year low

      SA business grows even as optimism sinks to five-year low

      3 July 2026
      A degree is no longer enough

      A degree is no longer enough

      3 July 2026
      New rules on how operators can cut off your dormant Sim

      New rules on how operators can cut off your dormant Sim

      2 July 2026
    • World

      SK Hynix ends Samsung’s 26-year reign at the top

      22 June 2026
      Google on the hook for what its AI tells users, court rules

      Google on the hook for what its AI tells users, court rules

      15 June 2026
      How Russians juggle VPNs to outwit the Kremlin

      How Russians juggle VPNs to outwit the Kremlin

      15 June 2026
      Amazon CEO flagged Anthropic AI risks to Washington - Andy Jassy

      Amazon CEO flagged Anthropic AI risks to Washington

      14 June 2026
      Trouble at Xbox

      Trouble at Xbox

      11 June 2026
    • In-depth
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
      Alfa's electric rebel - Alfa Romeo Junior Elettrica Veloce

      Alfa’s electric rebel

      29 April 2026
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
    • TCS
      TCS+ | How Tracker is turning vehicle data into business strategy - Silvia Schollenberger

      TCS+ | How Tracker is turning vehicle data into business strategy

      1 July 2026
      TCS+ | IBM Bob: an AI-powered 'development partner' for the enterprise - David Spurway

      TCS+ | IBM Bob: an AI-powered development partner for the enterprise

      30 June 2026
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E6: ‘A flawless Alfa and a bakkie that divides’

      17 June 2026
      Watts & Wheels S1E6: 'A flawless Alfa and a bakkie that divides'

      Watts & Wheels S1E5: ‘A Bentley of the bush and a car that swims’

      8 June 2026
      TCS | Charge's R1.8-billion bet on an off-grid EV future - Charge chairman Joubert Roux

      TCS | Charge’s R1.8-billion bet on an off-grid EV future

      18 May 2026
    • Opinion
      The author, Jannie van Zyl

      South Africa’s broadband future is being decided in orbit, not in Pretoria

      30 June 2026
      The author, Pambos Soteriades

      The pivot South Africa’s MVNOs cannot afford to miss

      23 June 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      Brazil’s online gambling crackdown is a lesson for South Africa

      22 June 2026
      Finish the job Mandela started - Farzam Ehsani

      Finish the job Mandela started

      18 June 2026
      The author, Fanie van Rooyen

      The US just showed it can switch off our AI

      17 June 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » Synthesis, Google Cloud smash data silos holding back African enterprises

    Synthesis, Google Cloud smash data silos holding back African enterprises

    Promoted | Synthesis is using Google Cloud to break down data silos and fast-track AI adoption for African enterprises.
    By Digicloud Africa2 March 2026
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Synthesis, Google Cloud smash data silos holding back African enterprises

    Enterprises in South Africa and across Africa are fast overcoming data hurdles that stood in the way of AI adoption thanks to Google Cloud solutions and a new model for compliant, integrated data management by Digicloud professional services partner Synthesis.

    Louis-Philip (LP) Shahim, Google Cloud practice lead at Synthesis, a Digicloud Africa partner, says the Synthesis data and analytics practice uses Google Cloud to rapidly build enterprise-grade data platforms that break down data silos and address security concerns.

    “Our platform addresses a challenge that’s been around for a long time: data in silos,” Shahim says. “For years, Synthesis has been really good at building the foundations to break down data silos for companies. With Google Cloud solutions, we have built accelerators or patterns that we’ve been able to redeploy across multiple customers for different use cases. The first one that we ever deployed took us about two weeks and now we can deploy a similar pattern into different regions in as little as three days.”

    Synthesis has been really good at building the foundations to break down data silos for companies

    Shahim says key Google solutions Synthesis deploys in its data platform are BigQuery (the autonomous data to AI platform that automates the entire data life cycle), Google’s Dataproc (a fast and fully managed cloud service for running Apache Spark and Apache Hadoop clusters), and Looker Studio for interactive, collaborative reports and dashboards.

    “With Gemini Enterprise on top of all of that, it’s transformative. Gemini Enterprise gives you the ability to connect into your existing systems. So, you’re putting AI on top of your existing data sources, which could be SharePoint, OneDrive or Google Drive, and you’re giving people a knowledge base that is accessible to anyone in the company as a single source of truth,” he says.

    “We’re making it very specific to companies and their particular use cases and making sure that the data is cleaned and sanitised in a way that makes it useful from the very beginning. Our view is that if you build a good data platform and a core system that meets your business use case, and you put Gemini Enterprise on top of that, nothing that can stop you. You’ll always have good results with your AI.”

    Addressing security and compliance

    Security and compliance are also top concerns for enterprises moving to harness AI, Shahim notes. “Synthesis has had years of experience in multiple industries, including highly regulated sectors like financial services,” he says.

    “We build secure, bespoke and compliant data platforms that meet each enterprise’s needs. For example, one of our clients is a global customer that must be compliant with different regulations all over the world. We’ve used our model to deploy a data platform in each region with all the security guardrails they require to align with different regulatory requirements. With an analytics layer on top, we can allow data analysts and business users to access certain information for analysis.”

    Synthesis, Google Cloud smash data silos holding back African enterprises

    Africa’s enterprises move to Google

    Shahim says the Synthesis data and analytics practice is seeing a surge in interest from enterprises across Africa, and expects to grow its business across the continent this year.

    “There was some hesitation about Google Cloud until a few years ago, but now enterprises have realised that Google has really started to outshine the competition,” he says. “Google Cloud has invested US$1-billion into the networking and infrastructure to bring Google’s power to Africa, and has proven its security capabilities. So, big corporates are taking Google seriously now.”

    Read: Stellar year expected for Digicloud Africa and its reseller partners

    Google Cloud solutions and the Synthesis data platform are revolutionising business for Synthesis clients, Shahim says. “We’re basically reimagining the whole business for them. It’s a common thing across a lot of enterprises that businesses are run on one or two Excel spreadsheets that have become so large that people’s laptops crash when they open them. We’ve taken that data and made it reusable, giving anyone in the organisation access to the information they need to run the business,” he concludes.

    About Digicloud Africa
    Digicloud Africa is Google’s chosen enablement partner in Africa. Through Digicloud, Google is creating an ecosystem of Google Cloud partners across the continent. Digicloud supports its partner network by providing the necessary training, tools and resources needed to implement cloud solutions and support to their customers successfully. As customer demands for technology intensify, Digicloud is increasing its investment in supporting its partners to achieve sustainable growth. Digicloud’s partner enablement helps organisations build skills around open, advanced technologies to go to market with outcome-based solutions. Find Digicloud Africa on LinkedIn.

    • Read more articles by Digicloud Africa on TechCentral
    • This promoted content was paid for by the party concerned
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Digicloud Digicloud Africa Google Google Cloud Louis-Philip Shahim LP Shahim
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleComponents price shock hitting South African PC buyers hard
    Next Article 7 ICT nightmares keeping South African SMEs awake at 3am

    Related Posts

    Meet Penny, Pick n Pay's new AI shopping companion

    Meet Penny, Pick n Pay’s new AI shopping companion

    2 July 2026
    Google plots E Cape as southern anchor of four-hub Africa network - Alex Okosi

    Google plots E Cape as southern anchor of four-hub Africa network

    1 July 2026

    SK Hynix ends Samsung’s 26-year reign at the top

    22 June 2026
    Company News
    Powertel, Paratus Zimbabwe switch on new digital highway

    Powertel, Paratus Zimbabwe switch on new digital highway

    3 July 2026
    Mitel Workflow Studio wins global remote-work innovation award

    Mitel Workflow Studio wins global remote-work innovation award

    3 July 2026
    The data sovereignty rules African and EU firms can't ignore - BBD Software

    The data sovereignty rules African and EU firms can’t ignore

    2 July 2026
    Opinion
    The author, Jannie van Zyl

    South Africa’s broadband future is being decided in orbit, not in Pretoria

    30 June 2026
    The author, Pambos Soteriades

    The pivot South Africa’s MVNOs cannot afford to miss

    23 June 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    Brazil’s online gambling crackdown is a lesson for South Africa

    22 June 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    The AI reckoning arrives at South Africa's universities

    The AI reckoning arrives at South Africa’s universities

    3 July 2026
    South Africa's IoT opportunity is smaller than it looks - and already taken

    South Africa’s IoT opportunity is smaller than it looks – and already taken

    3 July 2026
    SA business grows even as optimism sinks to five-year low

    SA business grows even as optimism sinks to five-year low

    3 July 2026
    A degree is no longer enough

    A degree is no longer enough

    3 July 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}