Browsing: Cell C

Cell C can continue using its controversial new branding, which includes a design that resembles the copyright symbol. There’s even a “reasonable possibility” it will be successful in registering “Cell ©” as a trademark, despite the fact that various applications it made in December 2009 have been “provisionally declined” by the Registrar of Trademarks. These are the views of Don MacRobert, one of the country’s leading intellectual property and trademarks lawyers, who says the cellular operator can continue using the branding despite the registrar’s decision, which was handed down on 2 August, just two days before Cell C unveiled its new branding.

A plan by the Independent Communications Authority of SA (Icasa) to cut wholesale call termination rates may be delayed until next year, parties close to the process say. The rates, which were supposed to be cut last month as a first step on a two-year glide path down, are the fees the operators charge each other to carry calls onto their networks.

SA’s cellular communications market is about to get a big shake-up as two players, one new, Telkom Mobile, and one reinvigorated, Cell C, get ready to go toe to toe with each other and incumbents MTN and Vodacom. SA’s smallest mobile operator, Cell C, has never had an easy time of it. Launched a decade ago after a particularly troubled birth, the operator has faced an uphill battle against dominant incumbents MTN and Vodacom.

Are Cell C, Dimension Data and Andile Ngcaba’s investment firm Convergence Partners planning to build a national fibre-optic telecommunications network? Rumours have begun circulating that the three companies are in talks about doing exactly that. TechCentral has established from various parties that preliminary talks are already underway.

SA’s mobile operators are upset at the growing delays they face in having environmental impact assessments concluded for the construction of new base stations. They say it’s holding back the sector. Cell C CEO Lars Reichelt used a media briefing earlier this week to criticise municipal bureaucrats for the lengthy delays.

Cell C is like a new company. In a presentation to media on Wednesday morning, CEO Lars Reichelt set out a radical new strategy and unveiled a revitalised brand image for the mobile operator. It may still be SA’s smallest cellular network by market share — Telkom hasn’t launched its mobile business yet — but under Reichelt, who was appointed to the job last year, Cell C is fast becoming the market’s feistiest player.

Cell C’s plan to sell its network of base stations should be concluded within the next four weeks, says CEO Lars Reichelt. In March, TechCentral broke the news that SA’s smallest mobile operator was considering selling parts of its base station network, and then leasing that infrastructure back from the winning bidder.

Cell C’s R5bn broadband mobile network will be launched in about three weeks, says its CEO, Lars Reichelt. The third-generation (3G) network, which is capable of theoretical download speeds of up to 21Mbit/s, will be launched in phases across six cities.

Catching up with the incumbent mobile operators, Cell C will finally begin selling the BlackBerry and its services in a move that will better position SA’s smallest mobile operator in the business market. Until now, the Blackberry devices and the BlackBerry Internet Service (BIS) have only been available from MTN and Vodacom.

Want to phone someone on Vodacom? Rather than dialling “082”, you may soon have to dial “882” instead. Draft regulations governing the phone numbering scheme SA uses could mean that every phone number in the country will have to change. The Independent Communications Authority of SA (Icasa) has released draft numbering plan regulations that could result in South Africans having to learn a raft of new dialling codes if fully implemented.