Meta Platforms executives are focused heavily on boosting retention on their new Twitter rival, Threads.
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Meta’s Threads is adding four new features, including a much-requested chronological timeline. A web version is coming, too.
Meta Platforms’ “Twitter killer” Threads got off to a rollicking start, but now engagement appears to be plunging.
There is essentially zero chance that Twitter, as it exists now, could be reconstituted on another platform.
Meta Platforms’ Twitter rival Threads crossed 100 million sign-ups within five days of launch.
Experts say Twitter would have to clear a high hurdle if it sues Meta Platforms over copycat app Threads.
Mark Zuckerberg has pitched Meta’s Twitter copycat app, Threads, as a “friendly” refuge for public discourse online.
Dubbed as the “Twitter killer”, Threads logged 10 million sign-ups within the first seven hours after its launch.
Mark Zuckerberg on Wednesday launched a direct challenge to Twitter with Threads, garnering millions of users in hours.
Meta Platforms’ Twitter rival is launching on Thursday. But you might not want to rush off to download it until you’ve read this.








