One of the worst weeks in Tesla’s 15-year-history has sapped Elon Musk’s net worth and made the moonshot goals underlying his US$2.6bn award seem all the more audacious. The electric car maker’s stock
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Elon Musk is hopping on the #DeleteFacebook digital bandwagon. The CEO of Tesla and SpaceX tweeted Friday that he wasn’t aware there was a Facebook page for his rocket company. After being asked by a
One thing hasn’t changed as Tesla has crept from high-priced luxury-car maker toward mass-market manufacturer: Elon Musk’s heavy reliance on media buzz to bring attention to his electric cars. Nearly eight
Tesla has always been an intoxicating place to work: an adrenaline-fuelled, mission-driven boot camp. Some top executives have departed only to return to the unique drama that is working for Elon Musk
Henry Ford didn’t invent the motor car. The late 1800s saw a flurry of innovation by hundreds of companies battling to deliver on the promise of fast, efficient and reasonably priced mechanical transportation. Ford later came
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Elon Musk’s SpaceX Falcon Heavy rocket is scheduled for launch on 6 February, and the entire space industry is watching with anticipation. What is so special about this rocket? This vehicle will be the first of its kind, the world’s
Anyone tracking the number of businesses Elon Musk is involved with can add one more to the list: merchandise. Specifically, a flamethrower. His tunneling start-up, Boring Co, started selling a branded weapon online over the weekend
Ferrari will make a battery-powered supercar to challenge Tesla at the high end of the electric-auto market, CEO Sergio Marchionne said. The race-car maker, spun off from Fiat Chrysler Automobiles, has been expanding its line-up
Elon Musk gave his 16.7m Twitter followers what he meant to send to the chief technology officer of virtual reality company Oculus: his phone number. “Do you have a sec to talk? My cell is …” Musk wrote from his account on Tuesday