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    Home » Sections » Watts & Wheels » High prices holding back used EV sales in South Africa

    High prices holding back used EV sales in South Africa

    A new report from AutoTrader shows that although interest in EVs is on the rise, they remain too expensive for mass adoption.
    By Nkosinathi Ndlovu28 August 2024
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    High prices holding back used EV sales in South AfricaSales of used electric vehicles in South Africa have grown by 78% year on year, according to online vehicle marketplace AutoTrader, which released its mid-year Car Industry Report on Tuesday.

    Despite the positive uptick, AutoTrader CEO George Mienie believes government should do more to support EV sales by incentivising consumers.

    “The second-hand EV market is not as buoyant as the new market. It is still moving, but the cars are still too expensive,” Mienie said in an interview with TechCentral.

    The import duty on EVs in 25% whereas the base import duties on internal combustion vehicles is 18%

    “In the last budget speech, government incentivised industry – the manufacturing side – but they didn’t incentivise the consumer side.”

    National treasury introduced a 150% rebate scheme for car makers from 2027. This is meant to encourage the local manufacturer of EVs and their components. But such schemes are mostly meant to stimulate the export market, especially to Europe, which is a major market for South African-made petrol- and diesel-powered cars. No such incentives exist to drive local consumer demand for EVs.

    According to AutoTrader’s report, however, consumer interest in EVs is growing.

    Average selling price

    Views of EV ads have grown on AutoTrader, as has the supply of EVs available to the second-hand market. It attributed this to new EV models and variants going on sale. (To get a sense of the growth in the variety of models in just the last six months, have a look at TechCentral’s list of all electric cars available for purchase in South Africa.)

    The average selling price of EVs has also declined, boosting adoption, according to the AutoTrader report. Despite this, pricing remains the biggest stumbling block to greater consumer sales. “Interest in EVs is way up compared to internal combustion engines, but the cars are just too expensive,” said Mienie.

    The 10 most-sold EVs on AutoTrader in the first half of 2024 were:

    VehicleAvg PriceAvg mileage (km)Avg year modelTotal sold
    BMW iXR1 362 89218 498202237
    Volvo XC40R1 080 1786 920202334
    BMW i3R524 91459 872201831
    Mini Cooper SER540 05717 266202222
    BMW iX3R1 070 74713 358202317
    Volvo EX30R958 0434 344202415
    Audi e-tronR1 412 120 14 346 202212
    Volvo C40R1 240 2233 197202412
    Jaguar I-PaceR1 066 52718 781202112
    BMW i4R1 283 21412 086202211

    Minnie said one of the few “easy wins” that could help drive the price of EVs lower is a review of import duties.

    “The import duty on EVs in 25% whereas the base import duties on internal combustion vehicles is 18%. That 7% gap is not something the government is making massive amounts of tax on because there aren’t a lot of EV’s being imported. So why not drop the 25% to 18% and make the difference up in volume?” asked Minnie.  – © 2024 NewsCentral Media

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    AutoTrader George Mienie
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