Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Vodacom targets satellite-to-phone service in South Africa next year

      Vodacom targets satellite-to-phone service in South Africa next year

      10 November 2026
      Vodacom eyes SA and Kenya for AI data centre hubs after Egypt - Shameel Joosub

      Vodacom eyes SA and Kenya for AI data centre hubs after Egypt

      10 November 2026
      Eskom chairman Mteto Nyati and energy minister Kgosientsho Ramokgopa speak to the media in Irene, Pretoria

      South Africa’s first new nuclear reactors could be online by 2036

      10 November 2026
      Comsol's 5G network pricing comes into view

      Comsol’s 5G network pricing comes into view

      10 November 2026
      Safaricom ruling tripped default clauses in Vodacom's loans

      Safaricom ruling tripped default clauses in Vodacom’s loans

      10 November 2026
    • World
      John Ternus faces first big test as Apple CEO - John Ternus

      John Ternus faces first big test as Apple CEO

      2 November 2026
      Alleged Israeli spy company heavily targeted Starlink users

      How online ads were used to hunt Starlink users

      28 October 2026
      Anthropic's IPO stands alone

      Anthropic’s IPO stands alone

      23 October 2026
      PHP flaws trigger global scramble as hackers pounce

      PHP flaws trigger global scramble as hackers pounce

      22 October 2026
      OpenAI turns the tables on Apple in trade secrets fight

      OpenAI turns the tables on Apple in trade secrets fight

      15 October 2026
    • In-depth
      Ducking hell: inside Apple's hidden list of words the iPhone won't suggest

      Ducking hell: inside Apple’s hidden list of words the iPhone won’t suggest

      6 November 2026
      Why investors are souring on Netflix

      Why investors are souring on Netflix

      22 October 2026

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
    • TCS
      TCS+ | Old Mutual's Celiwe Ross on leading people through AI - Old Mutual

      TCS+ | Old Mutual’s Celiwe Ross on leading people through AI

      6 November 2026
      TCS+ | How the Apple ecosystem drives productivity for SMEs - Sudesh Pillay iStore and Kevin McLennan

      TCS+ | How the Apple ecosystem drives productivity for SMEs

      6 November 2026
      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      26 October 2026
      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs - Réan van Niekerk, Metacom

      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs

      23 October 2026
      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf - Jason Oehley and Andre Den Hond

      TCS+ | Boards are underestimating the cost of a cyberattack, says Arctic Wolf

      22 October 2026
    • Opinion
      Icasa's Sim rules need a privacy backstop - Lloyd Matthew and Heinz Vollmer

      Icasa’s Sim rules need a privacy backstop

      5 November 2026
      AI's boardroom honeymoon is over - Gary Stocks

      AI’s boardroom honeymoon is over

      22 October 2026
      Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

      Before South Africa licenses Starlink, it should look at Ukraine

      21 October 2026
      Nonkqubela Thathakahle Jordan-Dyani

      Why cybersecurity is now a national security issue for South Africa

      15 October 2026
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech and payments
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » Duncan McLeod » Locked into Google

    Locked into Google

    By Editor18 February 2010
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Duncan McLeod

    [By Duncan McLeod] Privacy advocates voiced concerns this weekend about Buzz, Google’s new social networking service. Buzz reportedly exposed users’ contacts to others, without consent. That raises a question: how easy would it be to extricate oneself from Google?

    Privacy is a growing concern in an increasingly electronically interconnected world. People share vast amounts of information via services like Facebook, Twitter, Flickr and now Buzz, Google’s belated attempt to become a force in social networking.

    But not all information that is stored online is meant for public consumption. For example, people use services like Gmail to keep their list of contacts. My contact list, which I store in Gmail, contains the cellphone numbers of company CEOs and even cabinet ministers. If those numbers were exposed, my contacts would be seriously ticked off.

    I also don’t want people to know who I chat to in my instant messaging program. I’d prefer information like that to be kept confidential and I know I’m not alone.

    So the news at the weekend that Buzz was showing people’s contact lists to other users is cause for alarm.

    Google has reacted quickly, switching off a feature where you automatically follow existing Gmail and Google Talk contacts. But the change in policy comes a little late.

    Google’s privacy snafu got me thinking about whether I could simply unhinge myself from the company’s services.

    I have friends who unsubscribed from Facebook precisely because they had issues with the social networking site’s approach to privacy.

    But I’ve realised that unsubscribing from Google is virtually impossible. Like millions of other people, I have become so dependent on it that deleting my account would have a significant adverse effect on my productivity.

    The extent to which I’m locked in is extraordinary. First there’s Gmail, where I store tens of thousands of e-mails, which I can search through in an instant.

    Most of my friends and work colleagues subscribe to Google Talk for instant messaging — and I use IM all day long — so moving to another provider like Microsoft would be painful.

    Then there’s Google Maps, which I use to get directions to meetings, and Google News, which has become an essential research tool and an important way of driving traffic to this website. And Google Analytics is essential for monitoring that traffic.

    Google Finance is an awesome way of accessing real-time stock market information — the other free finance sites just aren’t as good — and Google Groups is still the best tool for managing e-mail lists.

    Let’s not forget Google Calendar, which manages my work week. It even SMSes me to remind me about meetings.

    If I were to delete my Google account, my productivity would nosedive. I’d be forced to use clunky offline solutions to plan my use of time, for example.

    Either alternatives don’t exist, or the pain of migrating is too great. Microsoft, though putting up a good fight, doesn’t yet have the same breadth of online services as Google.

    In many respects, Google has achieved the sort of lock-in on the Web that Microsoft has achieved in desktop computing with Windows and Office. The pain of switching to Linux or Mac OS X is simply too great for most users. The same increasingly applies to Google’s online services.

    Because it’s so difficult for people to migrate wholesale to other Web-based services, it’s essential that Google take the protection of its users’ private information seriously.

    That’s why the debate around Buzz is such a serious issue. Google has a responsibility to consider in careful detail the privacy implications of everything it does.

    • Duncan McLeod is editor of TechCentral
    • Subscribe to our free daily newsletter
    • Follow us on Twitter or on Facebook
    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Duncan McLeod Google
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleISPs welcome Icasa spectrum move
    Next Article Gadgets and erotica in Barcelona

    Related Posts

    Ducking hell: inside Apple's hidden list of words the iPhone won't suggest

    Ducking hell: inside Apple’s hidden list of words the iPhone won’t suggest

    6 November 2026
    The memory boom making Samsung rich is now squeezing Apple - John Ternus

    The memory boom making Samsung rich is now squeezing Apple

    3 November 2026
    e-hailing

    Wanatu rebuilds on Google Maps to take its e-hailing service national

    2 November 2026
    Company News
    The hidden risks of fragmented IT and unenforced SLAs - ITC Systems Durban

    The hidden risks of fragmented IT and unenforced SLAs

    10 November 2026
    Why AI-powered customer experience will decide South Africa's festive retail winners - CM.com

    Why AI-powered customer experience will decide South Africa’s festive retail winners

    10 November 2026
    You do not have a data estate. You have copies of one - Ascent Technology, Johan Lamberts

    You do not have a data estate. You have copies of one

    10 November 2026
    Opinion
    Icasa's Sim rules need a privacy backstop - Lloyd Matthew and Heinz Vollmer

    Icasa’s Sim rules need a privacy backstop

    5 November 2026
    AI's boardroom honeymoon is over - Gary Stocks

    AI’s boardroom honeymoon is over

    22 October 2026
    Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

    Before South Africa licenses Starlink, it should look at Ukraine

    21 October 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Vodacom targets satellite-to-phone service in South Africa next year

    Vodacom targets satellite-to-phone service in South Africa next year

    10 November 2026
    Vodacom eyes SA and Kenya for AI data centre hubs after Egypt - Shameel Joosub

    Vodacom eyes SA and Kenya for AI data centre hubs after Egypt

    10 November 2026
    Eskom chairman Mteto Nyati and energy minister Kgosientsho Ramokgopa speak to the media in Irene, Pretoria

    South Africa’s first new nuclear reactors could be online by 2036

    10 November 2026
    Comsol's 5G network pricing comes into view

    Comsol’s 5G network pricing comes into view

    10 November 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter