The Advertising Standards Authority (ASA) has ruled that Cell C must withdraw a radio advertisement that takes aim at rival MTN and its decision to take communications regulator Icasa to court over its final regulations on call termination rates. Cell C began flighting the ad on 20 February, soon after
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MTN has won a partial victory following a complaint lodged at the Advertising Standards Authority over a television advertisement flighted in October 2013 by rival Vodacom. The commercial centres on a fictional family, the Khumalos. When a member of the family expresses
Vodacom has to withdraw claims that it has South Africa’s “fastest” and “widest” 3G network as these have not been substantiated and are therefore in breach of the code of advertising practice. These are the findings of the Advertising Standards Authority, which has instructed Vodacom
Cell C has emerged victorious in a complaint at the Advertising Standards Authority in a ruling that allows the country’s third largest mobile operator to continue to state in its marketing campaigns that it has the “most affordable rate to any network, any place, any time”
Two men lost a battle against Internet service provider MWeb after claiming the company was misleading customers with its “uncapped ADSL” offering, the Advertising Standards Authority said this week. According to the ASA’s ruling on the matter
The Advertising Standards Authority has instructed Cell C to withdraw a “misleading” and “ambiguous” billboard marketing its 15c/MB data offer after a consumer laid a complaint with the body. The complainant, an NN Alexander, submitted that he had
Vodacom has given its rival Telkom Mobile a bloody nose at the Advertising Standards Authority over a tussle over which operator offers better voice quality, with the authority ordering that Telkom must stop flighting a television advertisement in which it makes claims the authority says haven’t been substantiated
The Advertising Industry Tribunal has upheld a decision of the Advertising Standards Authority, in the process handing a victory to MTN, which had complained that a radio ad campaign by Cell C belittled its popular “MTN Zone” prepaid calling plan and its “Mahala Thursdays” promotion. In the Cell C
A Cell C complaint to the Advertising Standards Authority has resulted in Telkom’s mobile business, 8ta, withdrawing claims it made in an advertising campaign that it had South Africa’s lowest call rate, in the process earning a further warning from the authority. In its complaint
The Internet Service Providers’ Association (Ispa) has taken Telkom’s mobile arm, 8ta, to task for what it calls “false and misleading” advertising. 8ta, in turn, has said the campaign in question has run its course and won’t be flighted again. Ispa lodged the complaint against