Telkom has unveiled a redesigned brand for Telkom Mobile, it’s cellular arm, saying the change, which involves a de-emphasis of the name 8ta, reflects the fact that the company is now “mature enough” to attract higher-spending customers away from longer
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8ta, the consumer mobile arm of telecommunications operator Telkom, has agreed to sponsor South Africa’s Premier Soccer League (PSL) for the next five years. This puts paid to talk, initiated by Telkom, that the 8ta brand was to be retired in favour of Telkom Mobile. Telkom
Telkom’s decision to phase out the well-known 8ta trademark and to rename its consumer cellular business Telkom Mobile could hurt the brand given that the telecommunications operator has a tarnished reputation among many consumers. In
Telkom looks set to ditch the name “8ta” for its consumer mobile business after pouring millions of rand into building the brand following its launch in 2010. According to a letter sent to Telkom employees by Telkom Mobile MD Attila Vitai, the company plans
Telkom has launched its mobile offerings for business, proclaiming it will lead in fixed-mobile convergence and in cloud computing in the business market in SA and saying it is looking forward to be an “attacker” in the mobile space. Brian Armstrong
Telkom’s new mobile arm, 8ta, is in talks with Apple about bringing the US company’s popular iPhone 4 handset to SA. If the two parties reach agreement, 8ta, which Telkom launched on Thursday night, will be the third operator in the country to offer the hot-selling product.
SA’s cellular communications market is about to get a big shake-up as two players, one new, Telkom Mobile, and one reinvigorated, Cell C, get ready to go toe to toe with each other and incumbents MTN and Vodacom. SA’s smallest mobile operator, Cell C, has never had an easy time of it. Launched a decade ago after a particularly troubled birth, the operator has faced an uphill battle against dominant incumbents MTN and Vodacom.
SA’s mobile operators are upset at the growing delays they face in having environmental impact assessments concluded for the construction of new base stations. They say it’s holding back the sector. Cell C CEO Lars Reichelt used a media briefing earlier this week to criticise municipal bureaucrats for the lengthy delays.
With only a few months to go until Telkom becomes SA’s fourth mobile network operator, the question on many people’s lips is whether the fixed-line incumbent will start a price with Vodacom, MTN and Cell C. Telkom hasn’t yet decided on tariffs for its mobile offering. The company’s MD, Nombulelo “Pinky” Moholi, says these must be still be approved by the board
Wireless Business Solutions (WBS), the holding company of iBurst, is at advanced stage of discussions about building a mobile cellular network in a sign that infrastructure competition in SA is stepping up another gear, TechCentral has learnt. If it goes ahead with its plans, which one senior source close to the company says appears likely, WBS will become SA’s fifth mobile network operator after Vodacom, MTN, Cell C and the soon-to-be-launched Telkom