Episode 6 of Watts & Wheels – TechCentral’s electric motoring show – sees hosts William Kelly and Duncan McLeod wade into the most opaque corner of the South African car market: tariffs, subsidies and what they really cost the people buying the cars.
William opens with a deep dive into why locally sold vehicles are priced the way they are, unpacking the difference between SKD (semi-knocked-down) and CKD (completely-knocked-down) assembly, the all-important “local content value” that drives a car maker’s tariffs and incentives, and why economies of scale make it so hard for a country building thousands of cars a year to compete with rivals building millions.
The episode’s centrepiece is an interview with Donald MacKay, CEO of XA Global Trade Advisors, who demystifies how South Africa’s automotive support regime has worked since the late 1990s – and who actually pays for it.
Watch episode 6
The hosts then turn to the Chinese surge in local showrooms: Chinese brands already accounting for roughly 15% of the market once GWM, MG and others are counted in; and a run through the best-sellers, led by the Chery Tiggo 4.
Then it’s review time. William drives the all-electric Alfa Romeo Junior Veloce – 207kW, made in Poland, yours for R995 000 – and falls hopelessly in love.
Also in the mix: a jaw-dropping Volvo safety clip in which an EX60 is launched – airborne – into a steel pole; and a Rory Sutherland-inspired riff on why the self-driving car isn’t really a car at all but a “room on wheels” – a mobile office, a meeting room, even an income-generating asset – plus what an acceptable robot-driver accident rate should look like next to human drivers.
The show closes with Hot or Not.
Watch S1E6 of Watts & Wheels now. Don’t forget to subscribe, and please share the show with your friends and colleagues.
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