TechCentralTechCentral
    Facebook Twitter YouTube LinkedIn
    Facebook Twitter LinkedIn YouTube
    TechCentral TechCentral
    NEWSLETTER
    • News

      Moves afoot to fix Eskom’s debt problem

      4 July 2022

      Audi South Africa to offer free connectivity upgrades

      4 July 2022

      Shock fuel price increase announced

      4 July 2022

      Wiocc’s data centre business, OADC, appoints CEO

      4 July 2022

      Google’s Equiano cable lands in Namibia

      3 July 2022
    • World

      Tether fails to calm jittery nerves

      4 July 2022

      EU to impose wide-ranging new rules on the crypto industry

      3 July 2022

      Crypto hedge fund Three Arrows files for bankruptcy

      3 July 2022

      Meta girds for ‘fierce’ headwinds

      1 July 2022

      Graphics card prices plummet as crypto demand dries up

      30 June 2022
    • In-depth

      The NFT party is over

      30 June 2022

      The great crypto crash: the fallout, and what happens next

      22 June 2022

      Goodbye, Internet Explorer – you really won’t be missed

      19 June 2022

      Oracle’s database dominance threatened by rise of cloud-first rivals

      13 June 2022

      Everything Apple announced at WWDC – in less than 500 words

      7 June 2022
    • Podcasts

      How your organisation can triage its information security risk

      22 June 2022

      Everything PC S01E06 – ‘Apple Silicon’

      15 June 2022

      The youth might just save us

      15 June 2022

      Everything PC S01E05 – ‘Nvidia: The Green Goblin’

      8 June 2022

      Everything PC S01E04 – ‘The story of Intel – part 2’

      1 June 2022
    • Opinion

      South Africa can no longer rely on Eskom alone

      4 July 2022

      Has South Africa’s advertising industry lost its way?

      21 June 2022

      Rob Lith: What Icasa’s spectrum auction means for SA companies

      13 June 2022

      A proposed solution to crypto’s stablecoin problem

      19 May 2022

      From spectrum to roads, why fixing SA’s problems is an uphill battle

      19 April 2022
    • Company Hubs
      • 1-grid
      • Altron Document Solutions
      • Amplitude
      • Atvance Intellect
      • Axiz
      • BOATech
      • CallMiner
      • Digital Generation
      • E4
      • ESET
      • Euphoria Telecom
      • IBM
      • Kyocera Document Solutions
      • Microsoft
      • Nutanix
      • One Trust
      • Pinnacle
      • Skybox Security
      • SkyWire
      • Tarsus on Demand
      • Videri Digital
      • Zendesk
    • Sections
      • Banking
      • Broadcasting and Media
      • Cloud computing
      • Consumer electronics
      • Cryptocurrencies
      • Education and skills
      • Energy
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Motoring and transport
      • Public sector
      • Science
      • Social media
      • Talent and leadership
      • Telecoms
    • Advertise
    TechCentralTechCentral
    Home»Sections»Consumer electronics»Apple’s TV deal with Samsung highlights shift to services

    Apple’s TV deal with Samsung highlights shift to services

    Consumer electronics By Agency Staff7 January 2019
    Facebook Twitter LinkedIn WhatsApp Telegram Email

    Apple and Samsung announced a deal that only recently would have seemed unthinkable: the iPhone maker will begin offering iTunes movies and TV shows on its arch rival’s TV sets.

    Coming ahead of the annual CES technology show in Las Vegas, Sunday’s move demonstrates Apple’s shift toward developing into a tech- and media-services company as sales of gear like the iPhone continue to wane. It’s “further evidence that Apple is willing to change its hardware-first approach and work with third parties to boost services revenue”, said Gene Munster, a longtime Apple watcher.

    Last week, after Apple shocked investors by saying iPhone sales missed expectations for the holiday quarter, it pointed to an all-time record services revenue of US$10.8-billion for the quarter.

    There are others both Apple and Samsung should worry about. Or the enemy of my enemy is my friend

    “With services a key part of the Apple flywheel and one of the only silver linings in an otherwise dark period of growth, Cook & Co need to double down on content and distribution partners going forward,” according to Dan Ives, an analyst with Wedbush Securities.

    Apple and Samsung were at war for about seven years over smartphone patents, with Apple accusing its rival of copying the iPhone’s design. After multiple trials and Apple being awarded millions of dollars, the two companies eventually settled in June 2018, ending litigation.

    Beyond lawsuits, the companies have still long shared both a close partnership, with Apple relying on Samsung for components such as screens in the latest high-end iPhones, as well as fierce rivalry. The two vie in the market for handsets and have battled viciously on and off in courts over alleged patent infringements. In recent years, Apple has taken steps to wean itself off Samsung by developing its own future screen technology and processors.

    Opening up

    The “deal shows that perhaps Apple doesn’t quite view Samsung as the enemy it used to”, wrote Michael Gartenberg, a former Apple marketing executive. “There are others both Apple and Samsung should worry about. Or the enemy of my enemy is my friend.”

    The addition of iTunes on Samsung TVs comes just weeks after Apple opened up Apple Music to the Amazon Echo. In 2015, when it launched its streaming music service, it released a version of it for Android. In 2003, Apple opened up iTunes to Windows PCs, which Apple co-founder Steve Jobs likened to “giving a glass of ice water to someone in hell.”

    The debut of Apple Music on Amazon Echos and Android devices made business sense. Apple Music is based on the 2014 acquisition of Beats Music, which was known for being a cross-platform music service.

    Apple has also been seeking to rapidly grow its user numbers as it seeks to compete favourably in the marketplace with Spotify, and placing the service on the world’s most popular smartphone operating system and voice control service will help that in addition to generating an extra $10/month per customer.

    It also exposes non-Apple hardware users to the company’s products, potentially pushing them to Apple devices when it is time to upgrade.

    Samsung TVs held 33% of the smart TV market last year, beating out Vivo, LG and Sony

    The move will give Apple another revenue source for people who purchase movies and TV shows through iTunes, and signals another potential slot for the company to place its long in the works original video content service, which is plans to introduce as early as this year.

    In order to compete with Netflix and Amazon Prime’s original content offerings, which have been around for a number of years, Apple will need as much reach as possible. Samsung TVs held 33% of the smart TV market last year, beating out Vivo, LG and Sony, according to Statista.

    According to Munster, the deal also signals that Apple has no imminent plans to enter the physical TV space. Opening up iTunes to Samsung TVs means that Samsung television users no longer need to purchase an Apple TV set-top-box in order to access Apple content. The deal also includes support for AirPlay, which means iPhone users will be able to stream video content from their phones to Samsung TVs.  — Reported by Mark Gurman, (c) 2018 Bloomberg LP

    Apple Samsung top
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email
    Previous ArticleCES 2019 | Byton readies Tesla rival, complete with 5G, Alexa integration
    Next Article Huawei unveils 7nm chipset using ARM design in server push

    Related Posts

    Moves afoot to fix Eskom’s debt problem

    4 July 2022

    Audi South Africa to offer free connectivity upgrades

    4 July 2022

    Shock fuel price increase announced

    4 July 2022
    Add A Comment

    Comments are closed.

    Promoted

    The MSP value proposition has evolved – here’s why it matters

    4 July 2022

    Presenting the cloud finance in South Africa survey with AWCape and Sage

    4 July 2022

    The Equiano cable has landed

    4 July 2022
    Opinion

    South Africa can no longer rely on Eskom alone

    4 July 2022

    Has South Africa’s advertising industry lost its way?

    21 June 2022

    Rob Lith: What Icasa’s spectrum auction means for SA companies

    13 June 2022

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2022 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.