Troubled smartphone maker BlackBerry is replacing the MD of its Africa region with immediate effect. Yudi Moodley is taking over from Alexandra Zagury, who has been named as the new MD of company’s UK and Ireland operation.
Moodley will be responsible for overseeing and driving the overall business strategy and growth for BlackBerry across Africa, it said in a statement.
Moodley, who joined BlackBerry in 2010, was the company’s business management director for the Middle East and Africa.
Before joining BlackBerry, he spent four years with Cell C, where his last position was as senior national retail sales manager. He started his career with Caltex Oil.
“Africa is one of BlackBerry’s key markets,” said Moodley in the statement. “As I take up this new role, I will continue to work with our local partners to serve all of our customers and focus on driving the ongoing adoption of the BlackBerry 10 platform as well as BBM, which is popular among Africans across the continent.” — (c) 2013 NewsCentral Media
