TechCentralTechCentral
    Facebook Twitter YouTube LinkedIn
    Facebook Twitter LinkedIn YouTube
    TechCentralTechCentral
    NEWSLETTER
    • News

      Willington Ngwepe to step down as Icasa CEO

      10 August 2022

      Samsung unveils its latest foldable smartphones

      10 August 2022

      Cape Town’s DataProphet expands funding to R165-million

      10 August 2022

      The tech proves it: South African women are better drivers than men

      10 August 2022

      BT, Seacom sign ‘strategic alliance’ for enterprise services

      10 August 2022
    • World

      Jumia says it’s past peak losses, shares jump

      10 August 2022

      Elon Musk sells $6.9-billion of Tesla to avoid Twitter fire sale

      10 August 2022

      Nvidia issues profit warning on slump in demand for graphics cards

      8 August 2022

      Buterin: Mining on Ethereum Classic won’t affect Merge

      8 August 2022

      Musk challenges Twitter CEO to a public debate

      7 August 2022
    • In-depth

      The length of Earth’s days has been increasing – and no one knows why

      7 August 2022

      As Facebook fades, the Mad Men of advertising stage a comeback

      2 August 2022

      Crypto breaks the rules. That’s the point

      27 July 2022

      E-mail scams are getting chillingly personal

      17 July 2022

      Webb telescope’s stunning images of the cosmos

      12 July 2022
    • Podcasts

      e4’s Adri Führi on encouraging more women into tech careers

      10 August 2022

      How South Africa can woo more women into tech

      4 August 2022

      Book and check-in via WhatsApp? FlySafair is on it

      28 July 2022

      Interview: Why Dell’s next-gen PowerEdge servers change the game

      28 July 2022

      Demystifying the complexity of AI – fact vs fiction

      6 July 2022
    • Opinion

      SIU seeks to set aside R215-million IT tender

      19 July 2022

      No reason South Africa should have a shortage of electricity: Ramaphosa

      11 July 2022

      Ntshavheni’s bias against the private sector

      8 July 2022

      South Africa can no longer rely on Eskom alone

      4 July 2022

      Has South Africa’s advertising industry lost its way?

      21 June 2022
    • Company Hubs
      • 1-grid
      • Altron Document Solutions
      • Amplitude
      • Atvance Intellect
      • Axiz
      • BOATech
      • CallMiner
      • Digital Generation
      • E4
      • ESET
      • Euphoria Telecom
      • IBM
      • Kyocera Document Solutions
      • Microsoft
      • Nutanix
      • One Trust
      • Pinnacle
      • Skybox Security
      • SkyWire
      • Tarsus on Demand
      • Videri Digital
      • Zendesk
    • Sections
      • Banking
      • Broadcasting and Media
      • Cloud computing
      • Consumer electronics
      • Cryptocurrencies
      • Education and skills
      • Energy
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Motoring and transport
      • Public sector
      • Science
      • Social media
      • Talent and leadership
      • Telecoms
    • Advertise
    TechCentralTechCentral
    Home»Promoted Content»Cape Town set to take centre stage for e-commerce digital marketing in 2021

    Cape Town set to take centre stage for e-commerce digital marketing in 2021

    Promoted Content By Ruby Digital1 February 2021
    Facebook Twitter LinkedIn WhatsApp Telegram Email
    Cape Town CBD. Zoë Reeve/Unsplash

    For any company, location is always an important consideration. Unfortunately, even with the best possible business idea, a company’s surroundings can determine whether it reaches its business goals.

    For the e-commerce digital marketing industry, the question is which province and city will be the best to focus on. For customers, this can actually help identify where to focus when picking vendors. While many still view Johannesburg and Gauteng as prime business locations, there’s no question that the tables have turned. These days, for many industries, including digital marketing, Cape Town is the prime hotspot.

    Much change took place in South Africa’s business environment. When deciding who to partner with or where to set up a company, it’s vital to consider the changes and trends to plan appropriately for now, as well the future of your company. These features now make it certain that Cape Town will be the hub when it comes to e-commerce marketing.

    Quality of life

    For companies to stay at the top of their game, they need the right talent. Employees determine productivity and outcome. Cape Town is recognised globally as one of the best places to live in South Africa. This is thanks to infrastructure, job opportunities, natural beauty and many more factors. People will flock to the city from across the country to be part of this environment.

    There are still attractions to cities like Johannesburg and Durban but the need for quality of life is becoming a bigger priority for people these days. Companies elsewhere may lose many of their workers who decide to move to the Western Cape, and more people are setting up their businesses there.

    A hub of quality education

    Digital marketing is an evolving industry. To keep ahead of competitors, digital marketing companies need talent that’s knowledgeable about the latest developments. This requires incorporating new employees and it’s best to be close to the institutions they study at. Cape Town has quality training facilities, such as UCT, that offer both commerce and e-commerce courses.

    Multiple leading e-commerce development companies

    It’s beneficial when brands are in close proximity to other companies performing similar services. It creates competition between brands, forcing them to deliver optimal services in order not to lose clients. It also helps if customers can easily visit a number of them to vet and compare them.

    This even applies when clients are searching for vendors online. Based on reviews, the best in the business may appear high in search engine results pages. Other similar companies can then be located nearby or will be shown on a map, simplifying the search process.

    The good news is that there are multiple leading companies located in Cape Town. This applies to advertising agencies as well as e-commerce development companies. There are multiple respected names, creating a group of market leaders, all stationed in one place.

    Having similar companies in close proximity also creates an opportunity for:

    • Networking to improve each brand’s abilities and knowledge;
    • Learning from each other and partnering in projects where each company focuses on their strengths; and
    • Easily finding new talent to employ since there’s a guarantee that there are relevant individuals in town already. This elevates what each marketing company can offer.

    Remember, when you’re looking for an e-commerce digital marketing agency (that will be able to handle everything from your Web development to your SEO and social media) and you’re in Johannesburg or Durban, don’t think that Cape Town’s hub can’t benefit you. You’ll easily find a Cape Town SEO digital marketing company that has the systems in place to help clients remotely. So, any South African brand can benefit by contacting a Cape Town based agency.

    Best IT resources

    For anyone setting up a digital marketing company, access to quality IT resources is essential. This is vital for the company’s workflow as well as to ensure quality service to clients. With Cape Town being the city in all of Africa that’s home to the most IT companies, it’s clear where a digital marketing company will have peace of mind about access to quality information technology services.

    Once again, this also creates a pool of talent from which to draw employees. IT and digital marketing complement each other and a marketing company can easily find quality employees to bring skills in-house.

    Local economy has good news

    An additional attraction, which impacts many industries including marketing, is the Western Cape’s economy. Businesses want to be where there’s efficiency, lower cost of products, more security and good transportation for employees. All of this is a reality in Cape Town, drawing market leaders to establish their brands there.

    Last words

    The writing’s on the wall. Cape Town is the place to be AND the place to do business. With so much natural beauty to act as inspiration for creative thought, it’s no wonder the marketing industry is flourishing near Table Mountain.

    • This promoted content was paid for by the party concerned
    Ruby Digital
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email
    Previous ArticleA look inside the modern data warehouse
    Next Article Elon Musk start-up wired up a monkey’s brain to play videogames

    Related Posts

    How secure is your cloud?

    10 August 2022

    5 ways to make attack-path management more manageable

    10 August 2022

    Smart homes need even smarter Wi-Fi

    10 August 2022
    Add A Comment

    Comments are closed.

    Promoted

    How secure is your cloud?

    10 August 2022

    5 ways to make attack-path management more manageable

    10 August 2022

    Smart homes need even smarter Wi-Fi

    10 August 2022
    Opinion

    SIU seeks to set aside R215-million IT tender

    19 July 2022

    No reason South Africa should have a shortage of electricity: Ramaphosa

    11 July 2022

    Ntshavheni’s bias against the private sector

    8 July 2022

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2022 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.