Wireless broadband operator iBurst claims that its business is starting to bounce back after a difficult period that saw it retrench employees, restructure its operations, and lose its chief executive.
The company says that renewed focus on the consumer market, a new strategy and significant investments in infrastructure have all positioned it to start growing again.
iBurst has started to build up its staff complement after a period of inward focus, says Mike Brown, iBurst’s head of marketing and sales and head of iBurst sister company, Broadlink .
The company has also moved into a new office in Bryanston.
iBurst has had a tough year. Last October it reduced its headcount by about 20% when it retrenched about 70 employees. iBurst’s CEO, Jannie van Zyl, left the company in May this year, after a fallout with at least one of the shareholders in iBurst parent company, Wireless Business Solutions (WBS) Holdings.
WBS chairman Thami Mtshali stepped in as CEO after Van Zyls’ departure.
iBurst reevaluated its strategy after these events, says Brown. The company has renewed its focus on the consumer market, which had taken a back seat to its business and wholesale divisions during the early months of this year.
It has increased the number of sales staff working in its consumer business and has started a fresh push into the home broadband market. “That strategy is paying off and we had one of the best sales months ever during August,” he says.
The iBurst Business division is also looking healthier and has doubled its revenue over the last three months, says Brown. “As a whole, the company is growing exponentially and our strategy is starting to show results,” he says.
Brown says that iBurst has made some significant investments in infrastructure, details of which will be announced in the near future. However, he would not comment further. — Candice Jones, TechCentral
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