Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Africa's most popular phones have a tracking problem

      Africa’s most popular phones have a tracking problem

      24 July 2026
      Vodacom taps UJ, AWS to build its AI talent pipeline - Vodacom Group CEO Shameel Joosub

      Vodacom taps UJ, AWS to build its AI talent pipeline

      24 July 2026
      Intel is back in the game - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

      Intel is back in the game

      24 July 2026
      Fat bonuses at Telkom despite group missing own targets - Serame Taukobong

      Fat bonuses at Telkom despite group missing own targets

      23 July 2026
      Massive changes coming to Amazon Prime Video - Jeff Bezos

      Massive changes coming to Amazon Prime Video

      23 July 2026
    • World
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
      Memory crisis sends smartphone market into steep decline

      Memory crisis sends smartphone market into steep decline

      13 July 2026
    • In-depth
      The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS | How Optasia lends billions to people banks can't see - Salvador Anglada

      TCS | How Optasia lends billions to people banks can’t see

      23 July 2026
      The rands-and-cents case for electric trucks - William Kelly Watts & Wheels with Wills

      The rands-and-cents case for electric trucks

      20 July 2026
      Watts & Wheels S1E7: 'Ferrari's EV breaks the internet'

      Watts & Wheels S1E7: ‘Ferrari’s EV breaks the internet’

      8 July 2026
      TCS | Pick n Pay's Enrico Ferigolli on Penny, the AI that shops for you

      TCS | Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for you

      2 July 2026
      TCS+ | How Tracker is turning vehicle data into business strategy - Silvia Schollenberger

      TCS+ | How Tracker is turning vehicle data into business strategy

      1 July 2026
    • Opinion
      Selling vapour is corporate suicide in slow motion - Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » James Francis » 3D printing hype wanes

    3D printing hype wanes

    By Editor18 March 2015
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    James-Francis-180Last week, Rectron held a brand awareness event for the MakerBot brand, a popular collection of 3D printers. Sadly, attendance didn’t reflect that. Only a handful of media types showed up, outnumbered by the company and marketing people on hand, despite some rather nice catered snacks.

    Then again, I’m not really surprised. 3D printers aren’t the sexy headline grabbers they were a year ago, when everyone was buzzing about miniature factories and garage designers turning the world on its ear. Now anyone can make almost anything at home, only armed with a 3D printer, a design program and a good idea. Wired founder Chris Andersen continued his new career of naming things and dubbed this the “maker revolution”. The machines were to become cheaper, we were told, because of expiring patents and Chinese eagerness to make knock-offs.

    Some of this did come to pass, but again we are reminded how distorted size can become when viewed through the prism of the Internet. A storm in a teacup is rendered as a typhoon and the makers of the world were turned into giant straw Davids threatening the faltering Goliaths of industry. Instead, the tinkering continued where and how it always has: in backrooms and at mainly hobbyist scale. If anything, 3D printers just made it cheaper and easier for established industries to do their thing.

    So, after the sensation had drained away and all that remained was the dour face of pragmatism, writers and editors slinked off to new conquests and left the 3D printer people to deal with their own fates. Not all publications threw away the torch and some keep a regular eye on both the maker movement and local 3D printing enthusiasts. But by and large, the hype is gone.

    That’s a pity, because those snacks at the MakerBot event were really good. Though tech journalism is not a hard beat, we can sometimes be subjected to the scarring horrors of mundane catering. But these nibbles really hit the spot.

    So did the machines. In my mind, most 3D printers look like the RepRap models, which are basically sophisticated “kit” printers built by technically proficient types. There are always a few on display in Centurion, at the House 4 Hack. Yet on the other side of the spectrum are the commercial printers, such as MakerBot, and they look far more slick and inviting. Of course, they also cost a bit more than a home-built machine, but those prices are surprisingly low.

    Rectron was mainly punting the fourth- and fifth-generation machines from MakerBot, where an entry level machine can cost between R14 000 and R16 000. That will give you a print height of roughly 10cm. The most expensive model goes for a whopping R74 000 or more, but it does print rather large objects. A Rectron spokesman told me those are apparently very popular because the industrial world loves them. Even though you get hardcore 3D printers, they still cost a lot to operate. A MakerBot machine can pump out a cheap prototype and save you a lot of headaches later on. Nobody wants to finish a R1m print only to discover they forgot to put on handles.

    To print requires rolls of plastic filament, which resemble the chord you’d put into a weed-eater, though not at all the same thing. That comes down to a few hundred bucks per kilogram, but most print jobs consume grams at a time, so the economics make sense. Alas, 3D printer makers are already pulling the same tricks as the regular printer manufacturers: there are “official” filaments and not using them could void your warranty. Well, let them have their cake for now. One day we’ll all buy third-party filament on the cheap. A more interesting development: MakerBot plans to introduce new filament heads later this year, which will allow you to print with different materials using the same printer.

    makerbot-replicator-2

    The final guest to this hardware catwalk is an object scanner, pricing for around R10 000. It uses lasers to scan objects and digitise them into 3D files, covering objects as tall as 10cm. So by my calculations, R30 000 can net you a printer, a scanner and a reasonable amount of filament.

    That’s not a bad investment, providing you can figure out what to do with the technology. Some have taken to art — look up Michaella Janse van Vuuren’s work for some examples. Others are far more altruistic, such as the Reprap pedigree Robobeast and its mission to change lives in poor countries. I was once told of a group of people in New Zealand who go to fetes and offer the service to replace pot handles, microwave knobs or whatever bits of plastic doodad you need but can’t find. Rectron has its own stories of clients, some who recouped their investment in a few jobs.

    But it’s still a limited scope for such a pricey investment, and even Rectron’s line is that it wants merely to promote the MakerBot brand: coming in early to get a seat, not hoping for explosive sales just yet. 3D printing is here to stay, and it’s not a bank breaker anymore. But the prince has gone home and the chariot is back in the pumpkin patch. Time to start scrubbing floors again in hope of becoming head janitor and maybe one day open your own cleaning company.

    The dazzle has fizzled and 3D printing now faces its biggest adversary: an air of mundaneness. It’s no longer famous or the star at the party. Fortunately, price and practicality have arrived to keep the flame alive.

    • James Francis is a freelance writer whose work has appeared in several local and international publications
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    James Francis MakerBot MakerBot Industries Michaella Janse van Vuuren Rectron
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleFour tools for super productivity
    Next Article Censor’s tentacles spread onto the Web

    Related Posts

    Novus folds in Mustek fight

    Mustek blames economy for hefty earnings decline

    6 March 2025
    Reunert shares fall on weak trading update

    Mustek chops dividend by 90% on earnings slump

    19 September 2024

    Mustek earnings tumble in tough climate

    6 March 2024
    Company News
    Why Europe is turning to South Africa for cross-border innovation - BBD Software

    Why Europe is turning to South Africa for cross-border innovation

    24 July 2026
    Green dashboards, stalled change: the CIO's blind spot - Change Logic Marchant van den Heever

    Green dashboards, stalled change: the CIO’s blind spot

    24 July 2026
    Why Africa's cloud needs more than one path - Africa Data Centres

    Why Africa’s cloud needs more than one path

    23 July 2026
    Opinion
    Selling vapour is corporate suicide in slow motion - Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Africa's most popular phones have a tracking problem

    Africa’s most popular phones have a tracking problem

    24 July 2026
    Vodacom taps UJ, AWS to build its AI talent pipeline - Vodacom Group CEO Shameel Joosub

    Vodacom taps UJ, AWS to build its AI talent pipeline

    24 July 2026
    Intel is back in the game - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

    Intel is back in the game

    24 July 2026
    Why Europe is turning to South Africa for cross-border innovation - BBD Software

    Why Europe is turning to South Africa for cross-border innovation

    24 July 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}