Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      China’s car factories run cold as price war masks deep overcapacity

      19 June 2025

      Yellow Card, Visa in deal to hasten stablecoin uptake in Africa

      19 June 2025

      Jaltech backs solar firm Wetility in R500-million capital raise

      18 June 2025

      MTN CEO edges Vodacom rival in pay stakes – but just barely

      18 June 2025

      Stolen phone? Samsung now buys you an hour to lock it down

      18 June 2025
    • World

      Trump Mobile dials into politics, profit and patriarchy

      17 June 2025

      Samsung plots health data hub to link users and doctors in real time

      17 June 2025

      Beijing’s chip champions blacklisted by Taiwan

      16 June 2025

      China is behind in AI chips – but for how much longer?

      13 June 2025

      Yahoo tries to make its mail service relevant again

      13 June 2025
    • In-depth

      Meta bets $72-billion on AI – and investors love it

      17 June 2025

      MultiChoice may unbundle SuperSport from DStv

      12 June 2025

      Grok promised bias-free chat. Then came the edits

      2 June 2025

      Digital fortress: We go inside JB5, Teraco’s giant new AI-ready data centre

      30 May 2025

      Sam Altman and Jony Ive’s big bet to out-Apple Apple

      22 May 2025
    • TCS

      TCS+ | AfriGIS’s Helen Hulett on how tech can help resolve South Africa’s water crisis

      18 June 2025

      TechCentral Nexus S0E2: South Africa’s digital battlefield

      16 June 2025

      TechCentral Nexus S0E1: Starlink, BEE and a new leader at Vodacom

      8 June 2025

      TCS+ | The future of mobile money, with MTN’s Kagiso Mothibi

      6 June 2025

      TCS+ | AI is more than hype: Workday execs unpack real human impact

      4 June 2025
    • Opinion

      South Africa pioneered drone laws a decade ago – now it must catch up

      17 June 2025

      AI and the future of ICT distribution

      16 June 2025

      Singapore soared – why can’t we? Lessons South Africa refuses to learn

      13 June 2025

      Beyond the box: why IT distribution depends on real partnerships

      2 June 2025

      South Africa’s next crisis? Being offline in an AI-driven world

      2 June 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Motoring » Electric vehicles: South Africa’s next boom industry?

    Electric vehicles: South Africa’s next boom industry?

    It is not too late for South Africa to embrace the EV revolution, writes Accenture's Greg Cress.
    By Greg Cress29 July 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Electric vehicles: South Africa's next boom industry?The transportation industry is a leading contributor to global warming, placing immense pressure on it to transition from unsustainable operations in line with the Paris Agreement’s emission reduction targets for 2050.

    This urgency for change is felt everywhere, including South Africa, which manufactures around 600 000 vehicles annually – 60% for export and 300 000 imported, according to figures from the Automotive Business Council (also known as Naamsa).

    Transforming this industry is not only vital for environmental reasons but also to protect over 140 000 jobs in manufacturing and maintain global competitiveness. The Presidential Climate Commission’s 2022 report underlines this need, acknowledging risks and opportunities in the transition toward net-zero emissions.

    The local component manufacturing industry faces a seismic shift in an EV landscape

    In November 2023, the department of trade, industry & competition released the Electric Vehicles White Paper, which outlines a policy framework supporting the local EV market. This was complemented by an announcement from the finance minister regarding a 150% tax rebate for automotive manufacturers who repurpose or establish new plants for EV production, ensuring South Africa’s relevance on the global automotive stage.

    These incentives aim to drive change and safeguard South Africa’s ability to export vehicles. A looming threat is the EU’s Carbon Border Adjustment Mechanism (CBAM), requiring EU importers to report carbon emissions from imported goods, including vehicles. If South African-made vehicles do not meet the EU’s emission standards, we risk losing an essential export market.

    Energy challenges

    However, South Africa faces significant energy challenges. Despite having abundant renewable energy resources, the national electricity transmission network struggles to harness this clean energy consistently. The current infrastructure does not effectively transport clean energy from renewable-rich areas to the automotive hubs in Gauteng and the Eastern Cape. Reliance on coal power is also not a viable long-term solution, undermining the carbon neutrality of potential EV production.

    Consequently, the responsibility falls on the automotive giants to develop renewable energy plants adjacent to their factories while retrofitting existing operations for EV manufacturing.

    The local component manufacturing industry, currently adept at supplying internal combustion engine components, faces a seismic shift in an EV landscape, where up to 60% of costs are attributed to the production of batteries and motors (source: Naamsa). Unfortunately, South Africa is ill-prepared for EV battery manufacturing; while we have significant reserves of critical minerals like manganese, the processing and beneficiation typically occur in countries like China, creating a logistical carbon footprint that compromises our competitiveness in EV production.

    For Africa to establish significance in the EV manufacturing market, regional coordination is necessary to build a critical mineral mining and battery manufacturing supply chain. This transition will see South Africa’s component industry balancing its support for both internal combustion engine producers and the emerging EV parts market, including electric motors and battery components.

    The author, Accenture's Greg Cress
    The author, Accenture’s Greg Cress

    Instead of competing directly with China in EV production, South Africa should seek collaboration through joint ventures. We currently lack the skills needed for large-scale battery manufacturing and refining. We must invite established battery manufacturers, such as BYD and CATL, to invest in establishing new factories on the continent, allowing local workforces to gain essential skills in high-tech assembly and engineering.

    The Automotive Production and Development Programme (APDP2) has the potential to support local EV manufacturing by providing rebates and customs duty refunds. Ensuring that the APDP2 incentivises manufacturers to initially export more locally produced EVs than sold domestically is crucial for growth. Additionally, South Africa’s free trade agreements, like Agoa with the US, must be protected to maximise this potential.

    Read more on this subject:

    • South Africa has a new cheapest electric car
    • Psst … wanna buy an electric car (in South Africa)?
    • South Africa to get its first fleet of electric buses
    • Interest in electric cars in South Africa is surging

    Furthermore, the South African Customs Union is rich in minerals crucial for EV production. With the tariffs recently imposed on Chinese EV imports by the US and EU, there is an opportunity for South Africa to position itself as a viable market for surplus Chinese vehicles, facilitating mutually beneficial agreements.

    Establishing an EV task force comprising government officials, automotive manufacturers, automotive associations like Naamsa and AAAM, and energy experts can ensure balanced demand stimulation and supply incentives, fostering a vibrant EV market in South Africa.

    Watch a recent interview with Greg Cress on the TechCentral Show:

    A necessary reform is updating the ad valorem luxury tax, which has remained unchanged for nearly three decades. Currently, even entry-level vehicles priced at R250 000 are subjected to this tax. A recalibration would make EVs more financially accessible to the volume market, stimulating local demand. Additionally, temporarily lifting import duties on EVs could catalyse consumption and encourage manufacturers to invest in local production.

    At present, most EVs are priced above R500 000, constraining the market. To drive local demand and lay the groundwork for a robust EV industry, we need to target a price point of around R400 000 or less. If we can achieve a goal of more than 5% of new car sales being electric by 2026 – approximately 30 000 annual units – we will reach a tipping point that will spur the necessary infrastructure, including widespread EV charging stations powered by renewable energy.

    A promising future

    It is not too late for South Africa to embrace the EV revolution. With the right policies and decisions, the nation can leverage its numerous advantages to create a thriving automotive industry, ensuring sustainability and competitiveness. By encouraging domestic demand over the next five to seven years, we can attract investment and ensure a vibrant automotive sector extending into the 2030s. Let’s aim for more than 500 000 EVs on South African roads by 2030, solidifying a sustainable future for our automotive industry.

    • The author, Greg Cress, is Africa principal director of automotive and e-mobility at Accenture

    TCS | The Volvo EX30 electric car, reviewed by an owner



    Accenture Automotive Business Council Greg Cress Naamsa
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleGoogle adding marker for South African companies in search results
    Next Article Calls mount for treasury to scrap luxury taxes on smartphones

    Related Posts

    South Africa unprepared for deepfake chaos

    3 April 2025

    Trump’s 25% tariff sparks big concern for SA’s car makers

    28 March 2025

    What happened when SA’s largest EV battery met SA’s fastest DC charger

    10 March 2025
    Company News

    Disrupt first, ask questions later – the uncomfortable truth about incident response

    18 June 2025

    Sage brings together HR leaders to explore the future of payroll and people management

    18 June 2025

    Altron: a brand journey, a birthday celebration and a bet on Joburg’s future

    17 June 2025
    Opinion

    South Africa pioneered drone laws a decade ago – now it must catch up

    17 June 2025

    AI and the future of ICT distribution

    16 June 2025

    Singapore soared – why can’t we? Lessons South Africa refuses to learn

    13 June 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.