Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      So, who exactly will buy Apple's R50 000 iPhone Duo

      Why Apple can’t tell you who its R50 000 iPhone is for

      11 September 2026
      South Africa is behind its neighbours on the plumbing of digital IDs

      South Africa is behind its neighbours on the plumbing of digital IDs

      11 September 2026
      South Africa to extradite US cyberfraud-gang suspects to US

      South Africa to extradite cyberfraud-gang suspects to US

      11 September 2026
      Newspaper group Caxton deploys AI editors

      Newspaper group Caxton deploys AI copy editors

      11 September 2026
      'There are no adults in the room': the AI safety exodus

      ‘There are no adults in the room’: the AI safety exodus

      11 September 2026
    • World
      'This is not circular': Jensen Huang defends $3.5-billion MediaTek deal

      ‘This is not circular’: Jensen Huang defends $3.5-billion MediaTek deal

      2 September 2026
      AI-generated music banned from Australian charts

      AI-generated music banned from Australian charts

      26 August 2026
      Traders brace for a R4.5-trillion swing in Nvidia's value

      Traders brace for a R4.5-trillion swing in Nvidia’s value

      25 August 2026
      Russia building its own Starlink - and faster than expected - Vadym Skibitskyi

      Russia building its own Starlink – and faster than expected

      11 August 2026
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
    • In-depth
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      Meet the CIO | Shoprite's Chris Shortt on what a supermarket becomes

      Meet the CIO | Shoprite’s Chris Shortt on what a supermarket becomes

      9 September 2026
      Rubicon's EV charging network is profitable - and growing fast - Watts & Wheels

      Rubicon’s EV charging network is profitable – and growing fast

      8 September 2026
      Winstone Jordaan on building a national EV charging network

      Winstone Jordaan on building a national EV charging network

      2 September 2026
      Watts & Wheels S1E8: 'Tesla lands in Africa, just not here'

      Watts & Wheels S1E8: ‘Tesla lands in Africa, just not here’

      24 August 2026
      TCS | Herotel CEO Van Zyl Botha on beating Starlink to South Africa

      TCS | Herotel CEO Van Zyl Botha on beating Starlink to South Africa

      14 August 2026
    • Opinion
      The fragile joint in the Capitec machine - Pambos Soteriades

      The R197-billion market the banks can’t reach

      25 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      Management consulting as we know it is over

      21 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      The most dangerous customer is the quiet one

      10 August 2026
      South African tech's compounding debt problem - Jannie van Zyl

      South African tech’s compounding debt problem

      29 July 2026
      The fragile joint in the Capitec machine - Pambos Soteriades

      Best network, worst vibes: the puzzle of SA telecoms

      20 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Electronics and hardware » Calls mount for treasury to scrap luxury taxes on smartphones

    Calls mount for treasury to scrap luxury taxes on smartphones

    Even then, removing so-called ad valorem duties alone might not go far enough to boost affordability.
    By Nkosinathi Ndlovu29 July 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Calls mount for treasury to scrap luxury taxes on smartphonesCalls are growing for national treasury to scrap the luxury taxes on smartphones to make them more affordable and to improve digital access.

    This comes after TechCentral reported earlier this month that new communications minister Solly Malatsi plans to meet with finance minister Enoch Godongwana about the impact of taxes on the cost of smartphones, which have become a crucial tool for access to economic opportunities in the modern era.

    Industry lobby group the Association of Comms & Technology – which represents the country’s six largest telecommunications operators – has said it also plans to engage with treasury on the classification of smartphones as a luxury good so as to better manage the switch-off of 2G and 3G networks.

    There have been many attempts to speak to national treasury about removing ad valorem duties

    Even with the planned meeting of the two ministers, an industry expert TechCentral spoke to on Monday said that scrapping ad valorem duties (effectively, luxury excise taxes) alone will not go far enough in making smartphones more affordable.

    “Over the past few years, there have been many attempts to speak to national treasury about removing ad valorem duties, especially for older 2G and 3G devices. But I think because of the [poor] way the economy has been performing, national treasury has not been willing to listen to that type of conversation,” said Olebogeng Ramatlhodi, indirect tax leader for South Africa at Deloitte.

    “But if you only scrap ad valorem taxes, the impact will not be that significant. Adding VAT to it will really make a dent,” he said.

    According to the South African Revenue Service (Sars), products that include ad valorem duties include motor vehicles, electronic equipment, cosmetics, perfumes and other products generally regarded as “luxury items”.

    More affordable

    When ad valorem taxes are bundled with VAT (currently 15%), they account for between 24% and 30% of the input costs of a cellphone in South Africa. For a citizen aiming for the cheapest 4G phone available in South Africa today, this means the price could be reduced from R1 000 to as little as R600, making it significantly more affordable, said Ramatlhodi.

    He said although cellphones, including smartphones, do not attract additional customs duties as with some other imported items such as textiles and homewares – because South Africa is party to an International Trade Administration agreement that scrapped import duties on selected electronic products including cellphones and laptops – the taxes that do apply still add significantly to the prices consumers pay.

    Read: Africa has a feature phone problem

    Ad valorem duties apply across the spectrum of devices available in South Africa, from basic 2G feature phones to more advanced 3G and 4G smartphones, as well as high-end 5G devices, Ramatlhodi said.

    Calculating the amount of ad valorem tax to be paid to Sars is also not always straightforward. The 9% ad valorem rate must be applied to the value of the device, plus 15% VAT. So, for a phone imported at R1 000 – the retail price of the cheapest 4G device in South Africa – the 9% ad valorem rate is applied to R1 150 to get R103.50 in ad valorem taxes payable to Sars.

    Like the ad valorem tax calculation, the amount of VAT payable on a cellphone comprises the customs value of the item plus 10% thereof, plus any non-rebated taxes all multiplied by 1.15. Non-rebated taxes are a 10% and 15% levy South Africa imposes on imported goods so as to disincentive the purchase of imported goods in favour of local products.

    So, on a R1 000 cellphone, R1 000 + R100 + R150, which equals R1 250, is multiplied by 1.15 to get a VAT repayment of R187.50. This means that in total, the device costs R1 000 plus R103.50 (ad valorem) and R187.50 (VAT) for a total of R1 291.

    A similar calculation for a device with a retail price of R7 000 shows that the device will cost around R5 400 if ad valorem taxes and VAT are both excluded.

    Sars collected R3.2-billion in ad valorem taxes on cellphones alone in 2023

    “Similar concessions have been made for brown bread, maize meal and samp. Government and the telecoms industry could come together and make a similar agreement on cellphones up to a certain amount,” said Ramatlhodi.

    He said these concessions need not apply to 2G and 3G devices because government has already set a deadline to sunset these technologies by 2027. This makes it even more important that 4G devices, at the very least, are made more affordable because 4G mobile communication is becoming the basic standard for connectivity in South Africa, he added.

    He said government could also assist the most indigent by providing an incentive such as a subsidy – in the same way that set-top boxes for the digital migration were – and added that if these groups are well researched and well-defined by government, the total cost would not be excessive.

    Billions of rand

    When Malatsi meets with Godongwana over cellphone taxes, the two men are going to have to contend with the impact that scrapping taxes, whether partly or wholly, will have on an already constrained fiscus. On the other hand, there are opportunity costs to having significant portions of the population excluded from an increasingly digitised economy.

    According to Ramatlhodi, Sars collected R3.2-billion in ad valorem taxes on cellphones alone in 2023.  – © 2024 NewsCentral Media

    Read next: Malatsi to meet with treasury over smartphone taxes

    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Deloitte Enoch Godongwana Olebogeng Ramatlhodi Sars Solly Malatsi
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleElectric vehicles: South Africa’s next boom industry?
    Next Article Integrate, automate, innovate: the Yaxxa API advantage

    Related Posts

    UCT thesis makes the constitutional case against light-touch AI rules

    The case against a light-touch AI policy for South Africa

    7 September 2026
    icasa

    Icasa to investigate what South Africans pay to communicate

    4 September 2026
    Report shows big shifts in online spending in South Africa

    Report shows big shifts in online spending in South Africa

    2 September 2026
    Company News
    Why businesses are moving n8n onto their own servers - Domains.co.za

    Why businesses are moving n8n onto their own servers

    11 September 2026
    Nitda, NDPC and Galaxy Backbone back CyFrica 2026

    Nitda, NDPC and Galaxy Backbone back CyFrica 2026

    11 September 2026
    Can an online school produce a scientist? CambriLearn has an independent answer

    Can an online school produce a scientist? CambriLearn has an independent answer

    9 September 2026
    Opinion
    The fragile joint in the Capitec machine - Pambos Soteriades

    The R197-billion market the banks can’t reach

    25 August 2026
    South African tech's compounding debt problem - Jannie van Zyl

    Management consulting as we know it is over

    21 August 2026
    South African tech's compounding debt problem - Jannie van Zyl

    The most dangerous customer is the quiet one

    10 August 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    So, who exactly will buy Apple's R50 000 iPhone Duo

    Why Apple can’t tell you who its R50 000 iPhone is for

    11 September 2026
    South Africa is behind its neighbours on the plumbing of digital IDs

    South Africa is behind its neighbours on the plumbing of digital IDs

    11 September 2026
    South Africa to extradite US cyberfraud-gang suspects to US

    South Africa to extradite cyberfraud-gang suspects to US

    11 September 2026
    Newspaper group Caxton deploys AI editors

    Newspaper group Caxton deploys AI copy editors

    11 September 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}