Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      TechCentral Nexus S0E3: Behind Takealot’s revenue surge

      23 June 2025

      Letter: South Africa risks missing AI wave while world surges ahead

      23 June 2025

      Prosus profit surges 47% as e-commerce bet pays off

      23 June 2025

      Apple shifts its AI strategy

      23 June 2025

      Takealot rides subscription wave to revenue surge

      23 June 2025
    • World

      Watch | Starship rocket explodes in setback to Musk’s Mars mission

      19 June 2025

      Trump Mobile dials into politics, profit and patriarchy

      17 June 2025

      Samsung plots health data hub to link users and doctors in real time

      17 June 2025

      Beijing’s chip champions blacklisted by Taiwan

      16 June 2025

      China is behind in AI chips – but for how much longer?

      13 June 2025
    • In-depth

      Meta bets $72-billion on AI – and investors love it

      17 June 2025

      MultiChoice may unbundle SuperSport from DStv

      12 June 2025

      Grok promised bias-free chat. Then came the edits

      2 June 2025

      Digital fortress: We go inside JB5, Teraco’s giant new AI-ready data centre

      30 May 2025

      Sam Altman and Jony Ive’s big bet to out-Apple Apple

      22 May 2025
    • TCS

      TCS+ | AfriGIS’s Helen Hulett on how tech can help resolve South Africa’s water crisis

      18 June 2025

      TechCentral Nexus S0E2: South Africa’s digital battlefield

      16 June 2025

      TechCentral Nexus S0E1: Starlink, BEE and a new leader at Vodacom

      8 June 2025

      TCS+ | The future of mobile money, with MTN’s Kagiso Mothibi

      6 June 2025

      TCS+ | AI is more than hype: Workday execs unpack real human impact

      4 June 2025
    • Opinion

      South Africa pioneered drone laws a decade ago – now it must catch up

      17 June 2025

      AI and the future of ICT distribution

      16 June 2025

      Singapore soared – why can’t we? Lessons South Africa refuses to learn

      13 June 2025

      Beyond the box: why IT distribution depends on real partnerships

      2 June 2025

      South Africa’s next crisis? Being offline in an AI-driven world

      2 June 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Broadcasting and Media » SuperSport may bid alongside Google, Amazon for IPL rights

    SuperSport may bid alongside Google, Amazon for IPL rights

    By Agency Staff12 May 2022
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Alphabet, owner of the ubiquitous search engine Google, has flagged an interest in bidding for the broadcast rights of the Indian Premier League, or IPL, joining the ranks of half a dozen media giants vying for the coveted asset in cricket-crazy India.

    The American tech company, which also has the video-streaming website YouTube, purchased the bid-related documents from the Board of Control for Cricket in India, or BCCI, according to people familiar with the matter, who asked not to be named as the information isn’t public. SuperSport, the South Africa-based group of television channels owned by MultiChoice Group, bought the documents, too, according to a person familiar with the situation.

    Amazon.com, Walt Disney Co, billionaire Mukesh Ambani-led Reliance Industries, Sony Group, homegrown Zee Entertainment Enterprises and fantasy-sports platform Dream11 have also signalled their interest by purchasing these information dockets from BCCI.

    SuperSport, owned by MultiChoice Group, bought the documents, too

    Google’s interest in the global media rights of India’s top cricket league intensifies the fight for a sports event that has emerged as the world’s third largest, trailing only the Premier League and the National Football League in terms of viewers. Last year’s edition of the IPL brought in 600 million viewers, according to BCCI estimates, underscoring the sheer media clout this event represents in India’s highly competitive entertainment market.

    BCCI and a YouTube representative in India declined to comment.

    BCCI, the sport’s governing body in India which values the IPL at about US$7-billion, will be auctioning its broadcast and live streaming rights for the years 2023 to 2027 starting on 12 June. Purchasing application documents doesn’t lead to a certain offer and the firms can decide to not bid, the people said.

    Bagging IPL’s media rights — considered the Super Bowl of cricket by some — will allow companies to reach out to hundreds of millions of eyeballs and bolster their advertisement revenue.  — PR Sanjai, Anto Antony and Saritha Rai, (c) 2022 Bloomberg LP



    Indian Premier League IPL MultiChoice SuperSport
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTerra implosion shakes the foundations of the stablecoin complex
    Next Article Toyota rolls out its first fully electric car

    Related Posts

    MultiChoice may unbundle SuperSport from DStv

    12 June 2025

    MultiChoice’s TV empire shrinks – but its ‘side hustles’ are holding strong

    12 June 2025

    MultiChoice is bleeding subscribers

    11 June 2025
    Company News

    IoT connectivity management in South Africa – expert insights

    23 June 2025

    Let’s reimagine Joburg using the power of tech, data and AI

    23 June 2025

    Netstar doubles down on global markets while backing SA growth

    23 June 2025
    Opinion

    South Africa pioneered drone laws a decade ago – now it must catch up

    17 June 2025

    AI and the future of ICT distribution

    16 June 2025

    Singapore soared – why can’t we? Lessons South Africa refuses to learn

    13 June 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.