Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      ICT is becoming the centre of gravity at Reunert - Anthonie de Beer and Rob Godlonton

      ICT is becoming the centre of gravity at Reunert

      6 August 2026
      Why Discovery is going slow on AI coding agents - Derek Wilcocks

      Why Discovery is going slow on AI coding agents

      6 August 2026
      Google's Gemini leadership team has left the building - Demis Hassabis

      Google’s Gemini leadership team has left the building

      6 August 2026
      SpaceX shares keep sliding - Elon Musk

      SpaceX shares keep sliding

      6 August 2026
      Solly Malatsi stakes South Africa's AI future on staying neutral

      Solly Malatsi stakes South Africa’s AI future on staying neutral

      5 August 2026
    • World
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
      Memory crisis sends smartphone market into steep decline

      Memory crisis sends smartphone market into steep decline

      13 July 2026
    • In-depth
      The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS+ | How AI is turning hardware into a subscription service - Shane van der Merwe Merchant West

      TCS+ | How AI is turning hardware into a subscription service

      6 August 2026
      TCS+ | Why South African workers must become supervisors of digital labour - Accelera Digital Group Cliff de Wit

      TCS+ | Why South African workers must become supervisors of digital labour

      31 July 2026
      TCS | Rapid deployment rules can't work without municipalities: ACT - Nomvuyiso Batyi

      TCS | Icasa’s rules skip the real bottleneck: ACT

      30 July 2026
      TCS+ | iStore Business on why Apple makes sense for SMEs - Sudesh Pillay and Tamia Nontsikelelo

      TCS+ | iStore Business on why Apple makes sense for SMEs

      30 July 2026
      TCS+ | A smarter approach to cloud for South African businesses - Joel Chacko and Jonathan Oaker

      TCS+ | A smarter approach to cloud for South African businesses

      28 July 2026
    • Opinion
      The author, Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » News » The Apple Watch keynote in review

    The Apple Watch keynote in review

    By The Conversation9 March 2015
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Tim Cook (image: Mike Deerkoski)
    Tim Cook (image: Mike Deerkoski)

    Apple’s event at San Francisco’s Yerba Buena Center was widely expected to focus on the release of the Apple Watch.

    In a move that took everyone by surprise, however, Apple also released a new software platform called ResearchKit. Like HealthKit, the platform allows medical researchers to create applications that specifically support the enrolment of subjects in medical trials and the continuous collection of data for research projects.

    Five sample applications supporting research into Parkinson’s disease, cardiovascular disease and breast cancer were built with partner universities in the US, UK and China for the launch of the kit. Unusually for Apple, the platform will be open sourced, which means that others can contribute to the core platform.

    Apple has made it clear that none of the data collected through ResearchKit will be seen by the company.

    The benefit of using a software framework of this type is that it standardises the collection and sharing of research data, potentially in real time from research subjects. Data collected in multiple studies could potentially be linked and shared.

    Apple is not the first company to throw resources into helping researchers use technology in their research. Google and Amazon have both built computing infrastructure to support research involving large amounts of data and high-performance computers. With ResearchKit, Apple is facilitating one of the more challenging aspects of research, interfacing with test subjects.

    HBO Now
    In more traditional form, Apple also used the event to announce a lowering of the price of the Apple TV box by 30% to US$69. It will also be the exclusive platform for the release of a service called HBO Now, which will provide all of HBO’s content via the device. This means that the new episodes of Game of Thrones can be subscribed to directly from HBO for $14,99/month rather than through a cable subscription. The service will be available only in the US at first.

    12-inch MacBook
    Apple has released a new 12-inch MacBook which is not in the “Air” range but is actually thinner and lighter than any of the MacBook Airs and boasts a “Retina” display. Technologically, the laptop will be the first Apple device to support the new USB-C cable configuration, which resembles Apple’s Lightning cables but replaces the display, charging and data transfer ports.

    The MacBook Air and MacBook Pros get refreshes with faster components across the range.

    Apple Watch
    Although the Apple Watch had previously been announced, the final launch of the watch was expected to fill in many of the questions about what would be actually released, and at what price. Most of the introduction by Apple CEO Tim Cook, however, was a rerun of the previous event.

    What was new were especially created apps that were available for the release of the watch, including apps from Instagram, Uber, Twitter, SPG (hotel check-in and room key functionality), Shazam and Apple’s own Apple Pay, Passbook and on-watch Notifications. Apple Watch apps will have their own section in the iTunes store.

    Apple Watch
    Apple Watch

    Although the presentation was not completely new, it highlighted how innovative the interface on the watch was. Time will tell whether this overcomes some of the limitations of this type of interface highlighted by Android Wear and Samsung’s Galaxy Gear.

    The Apple Watch Sport in anodised aluminium will come in two sizes (38mm and 42mm) and will cost $349 and $399 for the two sizes. The stainless steel Apple Watch will also come in the same two sizes and cost between $549 and $1 049 depending on the band. The gold Apple Watch Edition will be released in limited outlets and cost $10 000.

    The watches will be available for pre-order on 10 April and shipping on 24 April in nine countries including Australia and the UK.

    Questions still remain about how the watch will do, how often it will need to be recharged and whether sufficient numbers of Apple customers actually buy the watch. However, as with all Apple events, the speculation is now over and the debate based on experience can begin.The Conversation

    • David Glance is director of UWA Centre for Software Practice at the University of Western Australia
    • This article was originally published on The Conversation
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Apple Apple Watch Tim Cook
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleConcern over set-top box decision
    Next Article Encryption is gone, Muthambi reaffirms

    Related Posts

    TCS+ | iStore Business on why Apple makes sense for SMEs - Sudesh Pillay and Tamia Nontsikelelo

    TCS+ | iStore Business on why Apple makes sense for SMEs

    30 July 2026
    Apple's next CEO plants his flag in Hollywood - John Ternus and Tim Cook

    Apple’s next CEO plants his flag in Hollywood

    28 July 2026
    Africa's most popular phones have a tracking problem

    Africa’s most popular phones have a tracking problem

    24 July 2026
    Company News
    What a cloud review reveals about how a company actually runs - LSD Open

    What a cloud review reveals about how a company actually runs

    6 August 2026
    Manufacturing from a garage is now a realistic business plan - MaxLaser

    Manufacturing from a garage is now a realistic business plan

    6 August 2026
    South Africa agrees on a shared language for location - AfriGIS

    South Africa agrees on a shared language for location

    5 August 2026
    Opinion
    The author, Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    ICT is becoming the centre of gravity at Reunert - Anthonie de Beer and Rob Godlonton

    ICT is becoming the centre of gravity at Reunert

    6 August 2026
    Why Discovery is going slow on AI coding agents - Derek Wilcocks

    Why Discovery is going slow on AI coding agents

    6 August 2026
    Google's Gemini leadership team has left the building - Demis Hassabis

    Google’s Gemini leadership team has left the building

    6 August 2026
    SpaceX shares keep sliding - Elon Musk

    SpaceX shares keep sliding

    6 August 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}