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    Home » Broadcasting and Media » Showmax targets data-starved consumers

    Showmax targets data-starved consumers

    By Staff Reporter28 April 2022
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    Showmax, the streaming video service in the MultiChoice Group stable, has introduced a new “max data saving” mode that uses only 50MB of data per hour.

    The mode, aimed at data-starved mobile consumers, is already available on the iPhone, and will be rolled out on Android soon, Showmax said in a statement on Thursday.

    The introduction of the new mode follows the launch of low and data savings modes, which use up to 300MB and 100MB/hour respectively. By way of comparison, maximum quality consumes up to 1.4GB/hour, Showmax said.

    “Showmax is designed for Africa: a mobile-first continent where the cost of data remains a barrier to streaming,” said Barry Dubovsky, chief operating officer, MultiChoice Connected Video , in the statement. “We want to keep tailor-making Showmax for African realities.”  — © 2022 NewsCentral Media



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