Chicken restaurant chain Nando’s has bid farewell to outgoing Cell C CEO Lars Reichelt in a cheeky advertising campaign in which it declares: “We’ll be watching you, Lars. Like a chicken.”
Nando’s, which is known for its irreverent and humourous advertising campaigns, earlier this year took the mickey — or should that be the chicken — out of Cell C’s Trevor Noah campaign. Noah, a comedian, was “appointed” as the cellular operator’s new CEO, or customer experience officer, and was featured in advertisements promising he would watch Cell C “like a hawk”.
The ad, featuring Nando’s new “chicken excellence officer”, Kagiso, plays on Cell C’s now-abandoned “4Gs” logo with “5Gs” — for five great sauces — and declares: “I’m watching you, like a chicken.”
Now, in a new advertising campaign, Nando’s is using the news that Reichelt has decided to leave Cell C to generate more laughs.
The Nando’s ad spoofing Cell C’s Trevor Noah campaign (via YouTube):
The new campaign says simply: “While it was great to poke fun at Cell C, Mr Reichelt, may we be the first to wish you well on your next endeavour. We only hope Cell C’s new CEO can handle a joke as well as you.” — Staff reporter, TechCentral
Update: Reichelt responded a few hours later to the Nando’s advertisement with this post via Twitter:
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