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A Johannesburg start-up has been launched to take charge of the storage and distribution needs of e-commerce companies in South Africa. ParcelNinja was formed when online shopping website Wantitall decided to take charge of its logistics infrastructure to improve its own service and delivery

The profits generated by some technology firms are awe-inspiring, serving as beacons for those at less fortunate enterprises. Devices have accounted for a large part of that success, particularly smartphones. But challengers trying to follow this route to profits are likely to be disappointed